Why Growth Got Harder: Paid Traffic, Pricing Risks, and the Need to Actually Stand Out

by Ricky Shockley | Jul 6, 2026 | Tips & Advice

Welcome back to our regularly scheduled programming here on the podcast and the YouTube channel. Before we dive into today’s core topics, I have an important request: if you did not watch or listen to our 2026 Series, please go back and check out as many of those...

Stop Trying to Go Viral: The Med Spa Social Media Marketing Strategy That CONVERTS

by Ricky Shockley | Jul 6, 2026 | Tips & Advice

When a prospective client discovers your business—whether they clicked on an ad, heard about you through word of mouth, received a referral, looked up your Google reviews, or simply drove past your office—they all follow the exact same pattern. They are going to...

You’re Being Lied to About Discount Ads for Med Spas

by Ricky Shockley | Jun 18, 2026 | Tips & Advice

If you are a med spa owner, you have undoubtedly been targeted by marketing consultants, agencies, or industry gurus telling you that discount-based ads are ruining your brand. They warn you that running promotions will only attract “bargain hunters” and...

How to Close 391% More Med Spa Leads (Speed to Lead Insights)

by Ricky Shockley | Jun 18, 2026 | Tips & Advice

As a practice owner, you are constantly looking for levers to pull to optimize your marketing spend, increase bookings, and grow your revenue. Often, we obsess over ad creative, offer structures, and complex sales scripts. However, there is one seemingly small,...

The $10M Med Spa Blueprint: Strategies That Scale When Ads Hit a Ceiling

by Ricky Shockley | Mar 18, 2026 | Tips & Advice

If you’re ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule  Welcome to Part Seven of our eight-part 2026 Med Spa...