Actionable marketing and management advice for med spas, free.
The Med Spa Success Strategies podcast, YouTube channel, and blog exist because we believe med spa owners deserve access to real, practical marketing knowledge, not surface-level tips, not vendor pitches, just the strategies that actually move the needle.
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Med Spa Magic: The Med Spa Owner’s Guide to Predictable Growth and Market Dominance
Welcome to Med Spa Magic, the book that will completely transform the way you think about marketing your medical aesthetics practice, leading to better results and greater confidence in your marketing investment. Ricky lays out the Growth Equilibrium framework and walks through the psychology of choice, brand-building, marketing math, AI & automation, and every major channel, all backed by evidence, not guesswork.
Med Spa Success Strategies
New episodes weekly: ad strategy, patient retention, pricing, brand building, and running a profitable practice, straight from Ricky and guest med spa owners.
Full video episodes, interviews, and short-form marketing breakdowns, over 150,000 views and counting since 2022.
Watch on YouTube →Listen on the go, the same episodes, on whichever app you already use.
Prefer to read? Every podcast episode and YouTube video gets turned into a full write-up on the blog, with the video embedded right in the article.
Browse the Blog →Do-it-yourself resources, free.
Audit your marketing, project your growth, and set up your ads with the same frameworks we use with clients.
15-Minute DIY Marketing Audit
A checklist and video walkthrough to audit the fundamentals of your marketing in 15 minutes.
Get the free audit →Marketing ROI Calculator
Project and plan your growth, including how lifetime value affects cash flow and ROI.
Get the calculator →Facebook and Instagram Ads Guide
Our step-by-step tutorial for setting up Meta ads for your med spa.
Read the guide →Google Ads Guide
Our step-by-step tutorial for setting up and managing Google Ads for your practice.
Read the guide →Never miss a new episode, article, or free tool.
Get an email whenever we drop a new podcast episode, YouTube video, or free resource, including gated tools like our ROI calculator and social media guide.