Facebook Ads

Meta ads (Facebook and Instagram)

Meta ads that bring in patients who stay, not just bookings.

Meta is the best opportunity in med spa marketing right now for winning new patients. We run it with offers calibrated to your practice and a brand layer underneath, so your cost per retained patient goes down over time instead of up.

Watch Meta ads for med spas: how to stop relying on discounts alone

We don’t sell this à la carte. Meta advertising is one part of a three-part system: Strategy (brand and positioning), Execution (brand-forward campaigns), and Proof (Magic Hat PRO tracking real patients from your EMR).

See growth programs →
The problem

Why most med spa Meta ads stall.

Meta is not the problem. How most agencies run it is.

Template offers

Your ad looks like everyone else’s.

A stock photo, a discount, and “limited spots.” When your ad looks like every other med spa’s, price becomes the only reason to click, and price-shoppers rarely come back.

Nothing underneath

You win the click and lose the comparison.

The ad gets attention, then the patient checks your reviews, website, and feed. With no brand layer, they book with the med spa down the street.

Leads that go cold

Most of your spend rolls off the table.

80 to 90% of Meta leads will not book right away. That is normal. Without fast, human follow-up, those leads, and your budget, quietly disappear.

How we do it

How we run Meta for med spas.

Every campaign is built around one goal: the most patients who stay, for the least money, over 24 months.

01 · Calibrated offers

Offers that balance volume and patient quality.

We choose from four offer types, volume, balanced, high-spender, and cash, benchmarked on twelve months of our own client data, and pick the mix that fits how full your books are and what your team can handle. Up to 3 offers per quarter.

Why it matters: the best cost per retained patient usually comes from a balanced offer, like Botox plus a custom facial, not the cheapest one.
02 · The front door

Tox opens the door. Your consult sells the rest.

We lead with tox because everyone knows it, the decision is easy, patients stay loyal to a great injector, and it repeats every three to four months. Your higher-margin services get sold in the consult, from a position of trust.

Why it matters: cold ads for facials, microneedling, and devices cost too much and attract low-loyalty leads. Tox builds the relationship that sells them.
03 · The brand layer

Reels that make every future ad cheaper.

12 know, like, and trust reels per quarter, with hooks, frameworks, and edits from our team, boosted with ad dollars to your ideal patients nearby.

Why it matters: with a brand layer underneath, a $30 lead can fall to about $22 in 12 to 18 months, even as ad costs rise.
04 · Speed to lead

Follow-up that gets to them first, and sounds human.

Magic Hat PRO texts, emails, and leaves voicemails from a named person within seconds, then keeps nurturing for weeks, so your team spends time on people who are ready to talk.

Why it matters: a lead contacted within one minute is 391% more likely to convert (Velocify).
Where it fits

Included in every growth program.

Meta is the starting engine for most med spas, so it is part of every program we offer, from Flex Performance and Kickstart through The Partner. Ad spend is paid directly to Meta from an account you own.

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$1.89M

in trackable revenue and 2,500 new patients in 18 months for one client.

★★★★★

“Since I started using Med Spa Magic Marketing, we’ve seen a dramatic increase in the number of new patients, and in the quality and retention of those patients.”

Brooke, DNP, Google review

Ready for Meta ads that compound instead of reset?

Bring your numbers to a free 90-minute strategy session. You will leave with a plan you could act on tomorrow, whether or not we ever work together.