Win the patients who are already searching for you.
Google is intent marketing: you only pay when someone types your service into search. We build the keywords, landing pages, and tracking that turn those high-intent searchers into patients who book and come back.
Why Google Ads leak money for most med spas.
The searchers are ready to book. Most campaigns just are not built to catch them.
You pay for clicks you never wanted.
Loose keywords show your ad for searches like “at-home waxing kits.” Without tight match types and a strong negative keyword list, budget disappears into people who are unlikely to book.
High-intent searchers land on a brochure.
Someone searching “Botox near me” has already decided. Sending them to a generic homepage instead of a page built to convince them loses the patient at the finish line.
It is hard to tell which keywords make money.
Bare ads with no extensions, campaigns on autopilot, and no conversion tracking. You cannot double down on what works if you cannot see it.
How we run Google Ads for med spas.
Every click should come from someone ready to choose a provider, and land on a page that makes choosing you obvious.
Spend only on people ready to book.
Phrase and exact match on the searches people make once they have decided on a treatment, backed by our med spa negative keyword list, reviewed in the search terms report every week.
Landing pages built to convince, not just inform.
Each campaign gets its own landing page, built and hosted by us: real provider photos, your star rating and review count, a clear new patient offer, and a lead capture that holds onto the visitor.
Louder and more relevant than the ad next to yours.
Every headline and extension is used, and the copy covers what patients actually score you on: reputation, convenience, and price, down to your neighborhood.
Know what each keyword returns, and stay approved.
Conversion tracking tied to booked and paid appointments, weekly optimizations, and the compliance work most agencies miss, like Allergan approval for Botox ads and keeping PRP mentions from getting your ads disabled.
Included in The Accelerator and The Partner.
Most med spas add Google once Meta is working well, usually around $1M to $2M in revenue. The exception is niche services people search for by name, like laser hair removal, tattoo removal, or hair restoration, where Google can come first. Ad spend is paid directly to Google from an account you own.
Compare programs →in revenue and 649 new patients in 14 months for one client.
“Their knowledge of SEO and Google is second to none, and they’re trustworthy and straightforward. They don’t overpromise.”
Jenn Ruyack, Google review
Questions owners ask about Google Ads.
Ready to capture the patients already searching for you?
Bring your numbers to a free 90-minute strategy session. You will leave with a plan you could act on tomorrow, whether or not we ever work together. Every session includes your personalized 21-point Growth Scorecard.