Retargeting, Email & SMS Marketing for Med Spas

Text and email marketing

Turn one visit into years of visits, without training patients to wait for a sale.

Retention is where the real money lives. It is roughly 70% harder to win a new patient than to keep one. Our Magic Hat PRO text and email automation follows up fast, coaches patients before and after each visit, and brings them back on schedule.

Watch This appointment confirmation text is costing you new patients

We don’t sell this à la carte. Text and email marketing is one part of a three-part system: Strategy (brand and positioning), Execution (brand-forward campaigns), and Proof (Magic Hat PRO tracking real patients from your EMR).

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The problem

Why most med spa texts and emails backfire.

Your list is your most valuable asset. Most practices either ignore it or burn it.

Discount blasts

You train patients to wait for a sale.

Blast a discount on your core injectables every month and your best patients learn to hold out for it. You lose margin on people who would have paid full price.

Robot follow-up

Fast, but cold.

Twelve generic texts in five minutes reads like spam. Speed matters, but if the message does not sound like a real person from your med spa, it freezes the lead out.

Silence after the visit

Quiet patients drift away.

The patient who rated you a seven rarely complains. They just stop coming back. Without reminders and real check-ins, they drift to the med spa down the street.

How we do it

How we run text and email for med spas.

Automate the machine, humanize the moment. Every message should sound like it came from your front desk, because it should feel that way.

01 · Speed-to-lead nurture

Every new lead hears from you in seconds.

About ten touchpoints over the first three weeks, mostly text, layered with voicemail and email, sent from a named person on your team and built to get a yes or a no.

Why it matters: a lead contacted within one minute is 391% more likely to convert (Velocify).
02 · Visit coaching

Patients who arrive prepared and leave excited.

Pre- and post-visit text journeys that coach patients like a provider would, plus assumptive confirmations (“you are confirmed, we are so excited to meet you”) instead of “reply C to confirm.”

Why it matters: fewer cancellations, better results, and more trust before the first appointment even starts.
03 · Due-date reminders

Patients come back on schedule.

Reminders timed to each treatment, re-engagement for patients who have gone quiet, and two-way referral prompts that feel on-brand, not pushy.

Why it matters: the patients you already have are the cheapest growth you will ever buy.
04 · Promotions that protect your brand

Monthly list campaigns that drive revenue, not discount habits.

We help with messaging and offer strategy for a monthly specials campaign to your whole list, favoring add-ons and memberships over discounts on core injectables, with a pipeline that tracks response and revenue.

Why it matters: you grow revenue from your list without teaching patients to wait for a deal.
Where it fits

Included in every program through Magic Hat PRO.

Text and email automation is built into Magic Hat PRO, which comes with every growth program. Retention and rebooking analytics are included from the Validator On-Ramp and The Magnet up (with an eligible EMR). Text and email sends are billed at cost by HighLevel.

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~70%

harder to win a new patient than to keep a current one. Retention is the cheapest growth there is.

★★★★★

“We’ve seen a dramatic increase in the number of new patients, and in the quality and retention of those patients. They’ve helped us immensely with strategies to make sure patients know, like, and trust us.”

Brooke, DNP, Google review

Ready to get more from the patients you already have?

Bring your numbers to a free 90-minute strategy session. You will leave with a plan you could act on tomorrow, whether or not we ever work together.