We help med spas become the obvious choice in their market.
We are a small, fully US-based team of strategists, media buyers, creatives, and SEO and CRM specialists, and we work only with med spas: established and multi-location practices, plus a growth path for practices on their way there. We build the brand layer that wins the comparison, run ads calibrated to each practice, and prove the return with real numbers.
★★★★★ 5.0from 31 Google reviews
HIPAA verifiedby Compliancy Group
2025 speakerModern Beauty Con
It started with a kid who would not just use the formula.
Growing up, Ricky drove his family a little crazy. Told to “just use the formula” on a math problem, he refused until he understood why the formula worked. That instinct to find the root cause, not just follow the playbook, is still how we approach every practice.
Ricky started in 2011 as a self-taught SEO obsessive, then mastered Google Ads, Facebook and Instagram ads, and email, working across industries and as a trusted consultant to other agencies. Some of his very first clients were med spas, and two of them still work with us today.
In 2022, Ricky and his wife Mary went all in on med spas. Since then, we have built the Med Spa Success Strategies podcast and YouTube channel into one of the most trusted resources in the industry, written the book on the system, and grown to seven figures with a small, fully US-based team.
“I’m a marketing person who started a business, not a business person who started a marketing agency. For our clients, that difference is everything.”
Four beliefs that shape every strategy we build.
Every patient compares you to two or three other med spas. Our job is to help you win that comparison, so you become the obvious choice in your market.
Reputation is usually the biggest factor in a patient’s choice, around 60% in a sample scorecard, though every patient weighs it differently. We build the brand layer first, then use offers to tip the decision, never to carry it.
We manage to your cost per retained patient, how fast you earn it back, and what each patient spends over 24 months. Not lead counts.
If a campaign is not worth your money, we say so. If your practice is not ready for ads, we tell you on the first call. That is why our clients stay.
Do not take our word for it.
“It has been my pleasure and privilege to work with Ricky over the last ten years. He’s honest and completely dedicated. Even when it would benefit him to keep a campaign running, he takes the high road and shows me with data how to invest more wisely.”
Zoraida Catherine Navarro, MD“They have COMPLETELY turned our new patient acquisition around in the past 2 months and we know exactly how much money every marketing effort costs and the revenue generated from it. They’ve done too good of a job and we now have to hire another provider!”
Kayli Krasnow“They work hand in hand with the staff to create the right marketing approach, campaigns, execution, systems, and provide the right education along the way.”
Corey BealeRecognized by the industry.
A dedicated team of specialists, not a ticket queue.
We are not a one-person shop that farms your work out overseas. Every member of our team is US-based and focused on their area of expertise, all aligned around your growth.
Ricky has guided digital marketing strategy since 2011. He founded Med Spa Magic Marketing as a dedicated growth partner for the med spa industry and leads strategy for every client program. His insights have been featured on CIO.com and Search Engine Watch. He hosts the Med Spa Success Strategies podcast, wrote Med Spa Magic, and speaks at industry events including Modern Beauty Con.
Mary is the architect behind how we run. She shapes our strategy, direction, and brand, and she built the operational structure and SOP system that keeps every client program organized and consistent. She works in the business part time, because being mom to our three kids is job #1. The owner hat never comes off, though: she is Ricky’s partner in every big decision, helping him strategize, pivot, and solve the problems every owner faces.
Amra holds a Bachelor’s degree in Marketing with a minor in Digital Marketing and Analytics. She is well versed in every part of our service as a hands-on practitioner and leads our operations team, driving process improvements and client experience. Born in Croatia after her parents escaped the war in Bosnia, she grew up in Jacksonville, FL. Beyond marketing, she enjoys movies, reading, and time with family, friends, and her fur babies, Cleo and Miso.
Maddy brings diverse business experience along with deep CRM and account management expertise. She coordinates and guides digital marketing strategy for her clients and manages the support team to ensure optimal results. A Miami University (OH) graduate in Cognitive Psychology with a minor in Marketing, she is a lake girl turned ocean fanatic, a fitness lover, a travel enthusiast, and a proud dog mom.
Joe brings over eight years of marketing and journalism experience. After several years at a local news station in Indianapolis, he moved into marketing and built a broad skill set on an in-house team. A warm communicator and creative problem-solver, he lives in Indianapolis with his wife, and the couple enjoys sporting events, comedy shows, and hiking.
Reilly is a Digital Marketing Coordinator at Med Spa Magic Marketing with over seven years of experience working in healthcare administration. After earning a degree in Marketing Management, with a focus on digital marketing and analytics, Reilly now combines her passion for the med spa industry with marketing, striving to support clients to grow and thrive. Always curious and eager to learn, Reilly is committed to staying current with the latest marketing trends and the medical aesthetics industry.
Madison is an East Carolina University graduate who still lives in North Carolina. She is passionate about data-driven strategy, creativity, and helping brands grow their digital presence. Outside of work, she enjoys staying active, time outdoors, and hanging out with her dog Dallas and her family.
Andrea brings years of experience across a variety of industries and family businesses. She creates the ad designs and landing page builds that are critical to our Facebook and Instagram results. Andrea is married with seven amazing children and loves outdoor adventures with her family.
Amanda crafts the graphics and creative assets behind our advertising campaigns.
Our digital marketing coordinators, SEO specialists, creative designers, and CRM experts bring dedicated expertise across every channel we manage, all focused exclusively on med spa clients.
Let’s see if we are the right fit.
Bring your numbers to a free 90-minute strategy session with our team. You will leave with a plan you could act on tomorrow, whether or not we ever work together. Every session includes your personalized 21-point Growth Scorecard.