Blog
Tips & Advice
Tips and Advice for Med Spa, Dermatology and Aesthetic Practices. Brought to you by the Owner and Marketing Expert, Ricky Shockley!
How Top Med Spas Thrive: Local Influencers, Dummy-Proof SOP’s & Accountability w/ Traci Andreason
https://www.youtube.com/watch?v=xmgAVrLFOKw In a recent in-depth interview with Traci Andreason—board-certified nurse practitioner, founder of Rise Rejuvenation Center, and CEO of Injector's Guide—we unpacked the exact operational frameworks, leadership strategies,...
Med Spa Scaling: Content That Generates Growth, Leadership & Debt-Free Growth w/ Dr. Johnny Franco
https://www.youtube.com/watch?v=suBfRzcT9hM In the rapidly evolving world of medical aesthetics and plastic surgery, practice owners are constantly seeking the optimal balance between high-volume clinical execution, patient-centric care, and scalable business...
Why Med Spas Aren’t Growing Like They Used To – And What To Do About It
https://www.youtube.com/watch?v=-rJ4Xgo3zns If you are a medical spa practice owner feeling an intense, unprecedented strain in your local market, you are not imagining it. Across the aesthetic industry, there is a distinct disconnect between macro industry reports...
Stop Selling, Start Educating: Med Spa Consults, Pricing, & Building Trust w/ Raquel Merlini
https://www.youtube.com/watch?v=4K6-oXBwxp0 Running a successful medical spa requires balancing high-level clinical expertise with sound business operations. Practice owners face a unique set of management challenges: navigating staff turnover, structuring patient...
18 Meta Ads Fixes for Med Spas: Lower CPL, Fewer No-Shows, Better Leads
https://www.youtube.com/watch?v=z-FIJ0TzlcI Meta advertising across Facebook and Instagram remains one of the most powerful levers for scaling a medical spa. However, there is a stark divide in performance across the industry. On one hand, you have rigid, fully...
Creating Med Spa SOP’s That are ACTIONABLE & Scale
https://www.youtube.com/watch?v=qsAnNSUYGEE As a practice owner or business leader, do you ever feel like you are trapped in a constant cycle of answering the exact same training questions for your team over and over again? If this scenario sounds familiar, you are...