THE MED SPA SUCCESS STRATEGIES PODCAST
Where Med Spa and Aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so they can grow improve profits and have more financial freedom
The Med Spa Success Strategies Podcast is Hosted by Ricky Shockley, Owner of Med Spa Magic Marketing. This podcast focuses on providing the most informative advice for Med Spa owners, Dermatologists, and Plastic Surgeons in the aesthetics industry. Browse the podcast episodes and read more about our guests below!
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The Med Spa Success Strategies Podcast Episodes
How Med Spas & Aesthetics Practices Can Hire & Retain Top Talent with Mary Beth Hagen
On this episode, we’re joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors.
Watch Full Interview on YouTube
About Mary Beth Hagen
Mary Beth Hagen founded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes. Working in aesthetics since 2005, Mary Beth developed a strong knowledge base within the industry while working at both Medicis (now Galderma) and Allergan. While the BOTOX® Cosmetic product manager, she supported the launch of the Crow’s Feet Lines indication and created marketing programs like BOTOX® for Friends (BFF). She also worked closely with the FDA to protect the supply chain from importers and to protect providers that do business with strong ethics. As the National Account Director, she worked with corporately-directed organizations in aesthetics and understands the clinical and business side of aesthetic injectables.
Working with injector and physician key opinion leaders within the industry helped her develop the concept behind TITAN Aesthetic. Top injectors combine art and medicine to provide the best patient outcomes, so Mary Beth developed the TITAN Aesthetic Screening™ protocol to identify potential injectors with innate aesthetic aptitudes and strong communication skills. Patient safety and natural results should always be top of mind for aesthetic providers and Mary Beth hopes that bringing new injectors into the market with the right foundational training can help support great patient outcomes for years to come.
** TITAN Membership program is a yearly membership offering ongoing peer-to-peer education via 2-3 webinars/week and an archive library of more than 50 recorded videos on a variety of aesthetic topics, all provided “By injectors, For Injectors”. Business membership program starts in January as well!
Top Tips To Grow & Manage a Successful Med Spa with Sara Shikhman
On this episode, we’re joined by Sara Shikhman, Managing Partner at Lengea Law & Author of the Amazon best-seller, Med Spa Confidential.
Watch Full Interview on YouTube
About Sara Shikhman
Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of Lengea Law. Sara specializes in the healthcare, tech, and beauty industries. Helping people is her passion.
Sara launched and led several multi-million dollar businesses and has helped hundreds of others. As President of an e-commerce company, Sara achieved $13+ million in revenue just 24 months after launch. As General Counsel and Director of Sales of a multi-state medical aesthetics practice, Sara helped to grow the practice from a single room location to 12 locations and over $13M in annual revenue.
Sara practiced corporate law at a top lawfirm in New York and was part of the portfolio management team at Deutsche Asset Management. Sara was also an adjunct professor of Business Law at Pace University. Sara earned her law degree from the University of Pennsylvania Law School. In college, Sara was the Student Government President, the graduation speaker at Radio City Music Hall, and the recipient of the highest award given to any student.
Learn more about Lengea Law
Purchase the book Med Spa Confidential on Amazon
Why Some Med Spas Fail While Others Thrive with Jake Laban
On this episode, we’re joined by Jake Laban, former U.S. Head of Aesthetic Portfolio Marketing for Allergan, Co-Founder of Skin By Lovely & Investor of InjectionU.
Watch Full Interview on YouTube
About Jake Laban
Jake Laban is co-founder, President & CFO of Skin by Lovely, a chain of medical aesthetic practices in California, Oregon and Washington that has been recognized by Inc. Magazine, Portland Business Journal, and the Los Angeles Business Journal as one of the country’s fastest growing private companies since 2016. Jake has more than 20 years of commercial and executive experience in the medical aesthetics industry and serves as an adviser, investor, board member, and consultant to several companies in the medical aesthetic industry.
Previously, Jake was the U.S. Head of Aesthetic portfolio marketing for Allergan, where he played a key role in the launch of a number of products and programs, including BOTOX Cosmetic, Juvéderm, and the patient loyalty program now known as Alle. He holds an MBA in finance from Pepperdine University, a B.S. in management & entrepreneurship from the University of Connecticut, and a post-graduate certificate in medical marketing from the Anderson School of Business at UCLA.
Learn more about InjectionU
Learn more about Skin By Lovely
Does A Med Spa Need To Be HIPAA Compliant? Med Spa Success Strategies Podcast
On this episode, we’re joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice.
Watch Full Interview on YouTube
About Liam Degnan
Liam Degnan is the Director of Strategic Initiatives at Compliance Group where he helps promote their SaaS platform, the Guard. The Guard is kind of like the idea of having Quickbooks, but for compliance. If you are in a regulated space, or you have clients that are in a regulated space, you have probably had people question you regarding your security and compliance documentation. Compliancy Group manages that paper trail for you so you can focus on doing your job while still having the documentation you need when necessary.
We use Compliancy Group and recommend them for all of your HIPAA needs.
Learn more about Compliancy Group
Building a Multi-Million Dollar Med Spa with Dr. Carol Clinton
On this episode, we’re joined by Dr. Carol Clinton, Founder of Timeless Skin Solutions & author of the best selling book Med Spa Confidential.
Watch Full Interview on YouTube
About Dr. Carol Clinton
In 2004, at the dawn of the aesthetics industry, Dr. Carol Clinton launched a new type of medical practice in Columbus, Ohio with an eye on the future. After graduating from medical school at the Ohio State University and practicing emergency medicine for 15 years, she was ready for a new approach to the healing arts. With Timeless Skin Solutions, her goal was to create the ideal patient experience in the emerging field of aesthetic medicine. Dr. Clinton sold her practice for 5X EBITDA in 2020. An educator at heart, she finds great joy in sharing her knowledge with entrepreneurs and medical practitioners. One of the hallmarks of her practice was the multi-year educational curriculum (based on the residency model) she designed for her employees. “The University,” as she called it, has given rise to a generation of elite aesthetics practitioners.
How To Save On Medical Device Purchases with Scott Carson
On this episode, we’re joined by Scott Carson, Founder & CEO of MRP to discuss making informed decisions when purchasing medical devices, the future of the medical device industry, and smart strategies for gathering information & negotiating prices when comparing options.
Watch Full Interview on YouTube
About Scott Carson
Scott Carson has more than 30 years of Healthcare Marketing, BD, Sales and Management experience. He was part of the team that built the eBay Healthcare Marketplace structure and strategy and is a nationally recognized leader and speaker in driving sales through Internet Transactional Platforms. He founded US Medical, Inc., the first Internet distributor of new and pre-owned capital medical equipment to the healthcare industry. Started in his basement, US Medical emerged 5 years later as a member of the Inc. 500. Scott was named a finalist 2X in the Ernst & Young’s Entrepreneur of the Year Award competition. In addition, 2X was named among the Inc. 500’s fastest growing companies. He is a Micro Enterprise of the Year recipient.
Learn about MRP
How to Accurately Measure Customer Lifetime Value & Marketing ROI {Free Tool}
On this episode, Ricky is introducing a brand new method we developed for accurately tracking ROI from your marketing investments.
Download the FREE spreadsheet calculator
This podcast episode is accompanied with a YouTube Video to help with the visuals and explantions. Watch On YouTube
How To Build a PROFITABLE Med Spa with Sonya & Katie Kennedy
On this episode, we are joined by Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty & anti-aging. Katie is Sonya’s daughter, the co-founder of Magnolia Medspa, lead esthetician and office manager.
Many med spas, even those doing $1 million + in annual revenue are FAILING to generate a profit and the owners (you) can barely take home a paycheck. This happens, in large part, for two primary reasons. One, your rent/space is WAY to expensive. Two, you are overleveraged with debt and payments for devices that aren’t generating profit. We discuss this and more on this Med Spa Success Strategies Podcast episode.
How to Start a Med Spa - Step by Step Guidance with Sara Shikhman
On this episode, we’re joined by Sara Shikhman of Lengea Law to discuss the proper steps to take when opening a med spa.
More About Sara & Lengea Law
Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of LenGea Law. Sara specializes in the healthcare, tech, and beauty industries. Helping people is her passion.
Sara launched and led several multi-million dollar businesses and has helped hundreds of others. As President of an e-commerce company, Sara achieved $13+ million in revenue just 24 months after launch. As General Counsel and Director of Sales of a multi-state medical aesthetics practice, Sara helped to grow the practice from a single room location to 12 locations and over $13M in annual revenue.
Sara practiced corporate law at a top law firm in New York and was part of the portfolio management team at Deutsche Asset Management. Sara was also an adjunct professor of Business Law at Pace University. Sara earned her law degree from the University of Pennsylvania Law School. In college, Sara was the Student Government President, the graduation speaker at Radio City Music Hall, and the recipient of the highest award given to any student.
How to Sell a Med Spa - How Much is a Med Spa Worth? Interview with Ben Hernandez of Skytale Group
On this episode, we’re joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation.
Ben Hernandez is founder and managing director of Skytale Group, a firm specializing in strategic management consulting & M&A Advisory in the healthcare space. Ben and the Skytale team help businesses grow, scale, and sell.
Prior to Skytale, Ben worked with an international investment bank, a hedge fund, and CPA and advisory firm. Ben received his B.B.A. in Finance from the Mays Business School at Texas A&M and MBA from Cox School of Business at Southern Methodist University.
Is Your Med Spa Making These PROFIT KILLING Mistakes? - Interview with Kelly Smith
On this episode, we’re joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant.
More About Kelly Smith:
Kelly Smith is Founder & CEO – Projected Growth Consulting, Successful Medical Spa Owner, Accomplished Author, National Speaker, & a Proven MedSpa Business Consultant. Thanks to Kelly’s guidance, the Projected Growth Consulting team has successfully supported more than 5,000 plastic surgeons, medical spas, dermatologists, and other aesthetic medical providers in increasing their revenue. She has authored three books that offer step-by-step formulas to help increase practice exposure, revenue, and profits. Kelly’s proven systems have helped thousands of practice owners accelerate their growth to over 7 figures and beyond.
Work with Kelly & Projected Growth Consulting
For Projected Growth Consulting Additional Resources & Tools
Med Spa Management & Profitability Strategies - Interview with Terri Ross
On this episode, we’re joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has helped thousands of practices launch, grown and scale upwards of $2.5 million in one year. Terri is the Founder and CEO of Terri Ross Consulting & Founder of APX Platform, the most comprehensive, impactful practice optimization platform based on her proven methodologies that have now helped thousands of users across the globe.
To work with Terri, email her at terri@terriross.com. You can learn more about Terri Ross Consulting at https://terrirossconsulting.com/ and explore all APX Platform has to offer at https://apxplatform.com/
Improve Patient Experience for Better Reviews & More New Patients! - Interview with Kayli Krasnow
On this episode, we’re joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa.
About Hi, Finch (Nashville) (https://hifinch.com/)
Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable and inclusive by providing top-tier care for patients of all ages, ethnicities, and genders. The bright, modern, and sporty space is located in the up-and-coming neighborhood of The Nations in west Nashville. Our patients will leave the office feeling confident (and recognizable!) and with the knowledge that medical aesthetics is as much about health prevention and maintenance as it is about how you look and feel!
About Kayli Krasnow, Founder
Kayli earned her BS in Biology from Centenary College of Louisiana, her BS in Nursing from Texas Woman’s University, and her Masters of Science in Nursing from the University of Texas at Arlington. With experience in transplant immunology research, as an elementary school science teacher, a cardio-pulmonary ICU nurse, and a family nurse practitioner, Kayli melds her creativity, and love of education and medicine in her work as an aesthetic provider.
Top Tips For Running a Successful Dermatology & Med Spa Practice - Interview w/ Dr. Brandon Kirsch
Insider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition)
On this episode, we’re joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.
Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US.
Avoiding Debt, Enhancing Patient Experience, Retention & More - Interview w/ Danielle White
On this episode, we’re joined by Danielle White of d’lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients.
About Danielle White of d’lux aesthetics (https://www.dluxaesthetic.com/)
Danielle is the owner of D Lux Aesthetics, a highly accomplished Nurse Practitioner, mother of two, and national trainer in aesthetic medicine.
Her exceptional skills have earned her recognition as a National Account Trainer and Consultant for leading brands such as Galderma and Allergan. She has also received accolades as a Realself Most Loved Injector and ranked among the Top 100 Best Aesthetic Injectors. Passionate about skin, beauty, anti-aging and the art of enhancing beauty, Danielle strongly believes in preserving youth and promoting inner and outer well-being. She is well-regarded for her honesty and commitment to a natural approach to aesthetics.
Better Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica Nunn
On this episode, we’re joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/)
Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goals, paying their employees, paying themselves, and providing for their families. Her job is to make the complex world of revenue, profitability, and key performance indicators clear and simple. She provides clients with financial solutions that can change their business for the better, which, in turn, can change their lives.
Before Maven’s launch, Jessica was a founding partner of Skytale Group, a financial consulting firm for dental and medical spa practices. Jessica started her career in Big 4 public accounting firms preparing tax returns for high net worth business owners. Later, at middle-market accounting firms, she provided financial planning, business consulting, and tax planning strategy to small businesses and their owners.
Throughout her years of experience, she’s focused on building meaningful relationships with clients. At Maven, she serves small business owners in many sectors, including dental, aesthetics, law, marketing, construction, and more. She commits to learning a business as well as the owner does, mapping a plan to help a business perform at its full potential, and building a team at Maven who can serve clients in the same way.
Secrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis Frisina
On this episode, we’re joined by Louis Frisina.
Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono.
He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM upfront, and another $100 MM for Perlane and other NASHA injectable products.
Are there any topics that you want to hear about on the podcast that haven’t been covered or any struggles you may be having with your practice that we could help with? We want to hear from you!