THE MED SPA SUCCESS STRATEGIES PODCAST
Where Med Spa and Aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so they can grow improve profits and have more financial freedom
The Med Spa Success Strategies Podcast is Hosted by Ricky Shockley, Owner of Med Spa Magic Marketing. This podcast focuses on providing the most informative advice for Med Spa owners, Dermatologists, and Plastic Surgeons in the aesthetics industry. Browse the podcast episodes and read more about our guests below!
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The Med Spa Success Strategies Podcast Episodes
How Med Spas & Aesthetics Practices Can Hire & Retain Top Talent with Mary Beth Hagen
On this episode, we’re joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors.
Watch Full Interview on YouTube
About Mary Beth Hagen
Mary Beth Hagen founded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes. Working in aesthetics since 2005, Mary Beth developed a strong knowledge base within the industry while working at both Medicis (now Galderma) and Allergan. While the BOTOX® Cosmetic product manager, she supported the launch of the Crow’s Feet Lines indication and created marketing programs like BOTOX® for Friends (BFF). She also worked closely with the FDA to protect the supply chain from importers and to protect providers that do business with strong ethics. As the National Account Director, she worked with corporately-directed organizations in aesthetics and understands the clinical and business side of aesthetic injectables.
Working with injector and physician key opinion leaders within the industry helped her develop the concept behind TITAN Aesthetic. Top injectors combine art and medicine to provide the best patient outcomes, so Mary Beth developed the TITAN Aesthetic Screening™ protocol to identify potential injectors with innate aesthetic aptitudes and strong communication skills. Patient safety and natural results should always be top of mind for aesthetic providers and Mary Beth hopes that bringing new injectors into the market with the right foundational training can help support great patient outcomes for years to come.
** TITAN Membership program is a yearly membership offering ongoing peer-to-peer education via 2-3 webinars/week and an archive library of more than 50 recorded videos on a variety of aesthetic topics, all provided “By injectors, For Injectors”. Business membership program starts in January as well!
Top Tips To Grow & Manage a Successful Med Spa with Sara Shikhman
On this episode, we’re joined by Sara Shikhman, Managing Partner at Lengea Law & Author of the Amazon best-seller, Med Spa Confidential.
Watch Full Interview on YouTube
About Sara Shikhman
Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of Lengea Law. Sara specializes in the healthcare, tech, and beauty industries. Helping people is her passion.
Sara launched and led several multi-million dollar businesses and has helped hundreds of others. As President of an e-commerce company, Sara achieved $13+ million in revenue just 24 months after launch. As General Counsel and Director of Sales of a multi-state medical aesthetics practice, Sara helped to grow the practice from a single room location to 12 locations and over $13M in annual revenue.
Sara practiced corporate law at a top lawfirm in New York and was part of the portfolio management team at Deutsche Asset Management. Sara was also an adjunct professor of Business Law at Pace University. Sara earned her law degree from the University of Pennsylvania Law School. In college, Sara was the Student Government President, the graduation speaker at Radio City Music Hall, and the recipient of the highest award given to any student.
Learn more about Lengea Law
Purchase the book Med Spa Confidential on Amazon
Why Some Med Spas Fail While Others Thrive with Jake Laban
On this episode, we’re joined by Jake Laban, former U.S. Head of Aesthetic Portfolio Marketing for Allergan, Co-Founder of Skin By Lovely & Investor of InjectionU.
Watch Full Interview on YouTube
About Jake Laban
Jake Laban is co-founder, President & CFO of Skin by Lovely, a chain of medical aesthetic practices in California, Oregon and Washington that has been recognized by Inc. Magazine, Portland Business Journal, and the Los Angeles Business Journal as one of the country’s fastest growing private companies since 2016. Jake has more than 20 years of commercial and executive experience in the medical aesthetics industry and serves as an adviser, investor, board member, and consultant to several companies in the medical aesthetic industry.
Previously, Jake was the U.S. Head of Aesthetic portfolio marketing for Allergan, where he played a key role in the launch of a number of products and programs, including BOTOX Cosmetic, Juvéderm, and the patient loyalty program now known as Alle. He holds an MBA in finance from Pepperdine University, a B.S. in management & entrepreneurship from the University of Connecticut, and a post-graduate certificate in medical marketing from the Anderson School of Business at UCLA.
Learn more about InjectionU
Learn more about Skin By Lovely
Does A Med Spa Need To Be HIPAA Compliant? Med Spa Success Strategies Podcast
On this episode, we’re joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice.
Watch Full Interview on YouTube
About Liam Degnan
Liam Degnan is the Director of Strategic Initiatives at Compliance Group where he helps promote their SaaS platform, the Guard. The Guard is kind of like the idea of having Quickbooks, but for compliance. If you are in a regulated space, or you have clients that are in a regulated space, you have probably had people question you regarding your security and compliance documentation. Compliancy Group manages that paper trail for you so you can focus on doing your job while still having the documentation you need when necessary.
We use Compliancy Group and recommend them for all of your HIPAA needs.
Learn more about Compliancy Group
Building a Multi-Million Dollar Med Spa with Dr. Carol Clinton
On this episode, we’re joined by Dr. Carol Clinton, Founder of Timeless Skin Solutions & author of the best selling book Med Spa Confidential.
Watch Full Interview on YouTube
About Dr. Carol Clinton
In 2004, at the dawn of the aesthetics industry, Dr. Carol Clinton launched a new type of medical practice in Columbus, Ohio with an eye on the future. After graduating from medical school at the Ohio State University and practicing emergency medicine for 15 years, she was ready for a new approach to the healing arts. With Timeless Skin Solutions, her goal was to create the ideal patient experience in the emerging field of aesthetic medicine. Dr. Clinton sold her practice for 5X EBITDA in 2020. An educator at heart, she finds great joy in sharing her knowledge with entrepreneurs and medical practitioners. One of the hallmarks of her practice was the multi-year educational curriculum (based on the residency model) she designed for her employees. “The University,” as she called it, has given rise to a generation of elite aesthetics practitioners.
How To Save On Medical Device Purchases with Scott Carson
On this episode, we’re joined by Scott Carson, Founder & CEO of MRP to discuss making informed decisions when purchasing medical devices, the future of the medical device industry, and smart strategies for gathering information & negotiating prices when comparing options.
Watch Full Interview on YouTube
About Scott Carson
Scott Carson has more than 30 years of Healthcare Marketing, BD, Sales and Management experience. He was part of the team that built the eBay Healthcare Marketplace structure and strategy and is a nationally recognized leader and speaker in driving sales through Internet Transactional Platforms. He founded US Medical, Inc., the first Internet distributor of new and pre-owned capital medical equipment to the healthcare industry. Started in his basement, US Medical emerged 5 years later as a member of the Inc. 500. Scott was named a finalist 2X in the Ernst & Young’s Entrepreneur of the Year Award competition. In addition, 2X was named among the Inc. 500’s fastest growing companies. He is a Micro Enterprise of the Year recipient.
Learn about MRP
How to Accurately Measure Customer Lifetime Value & Marketing ROI {Free Tool}
On this episode, Ricky is introducing a brand new method we developed for accurately tracking ROI from your marketing investments.
Download the FREE spreadsheet calculator
This podcast episode is accompanied with a YouTube Video to help with the visuals and explantions. Watch On YouTube
How To Build a PROFITABLE Med Spa with Sonya & Katie Kennedy
On this episode, we are joined by Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty & anti-aging. Katie is Sonya’s daughter, the co-founder of Magnolia Medspa, lead esthetician and office manager.
Many med spas, even those doing $1 million + in annual revenue are FAILING to generate a profit and the owners (you) can barely take home a paycheck. This happens, in large part, for two primary reasons. One, your rent/space is WAY to expensive. Two, you are overleveraged with debt and payments for devices that aren’t generating profit. We discuss this and more on this Med Spa Success Strategies Podcast episode.
How to Start a Med Spa - Step by Step Guidance with Sara Shikhman
On this episode, we’re joined by Sara Shikhman of Lengea Law to discuss the proper steps to take when opening a med spa.
More About Sara & Lengea Law
Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of LenGea Law. Sara specializes in the healthcare, tech, and beauty industries. Helping people is her passion.
Sara launched and led several multi-million dollar businesses and has helped hundreds of others. As President of an e-commerce company, Sara achieved $13+ million in revenue just 24 months after launch. As General Counsel and Director of Sales of a multi-state medical aesthetics practice, Sara helped to grow the practice from a single room location to 12 locations and over $13M in annual revenue.
Sara practiced corporate law at a top law firm in New York and was part of the portfolio management team at Deutsche Asset Management. Sara was also an adjunct professor of Business Law at Pace University. Sara earned her law degree from the University of Pennsylvania Law School. In college, Sara was the Student Government President, the graduation speaker at Radio City Music Hall, and the recipient of the highest award given to any student.
How to Sell a Med Spa - How Much is a Med Spa Worth? Interview with Ben Hernandez of Skytale Group
On this episode, we’re joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation.
Ben Hernandez is founder and managing director of Skytale Group, a firm specializing in strategic management consulting & M&A Advisory in the healthcare space. Ben and the Skytale team help businesses grow, scale, and sell.
Prior to Skytale, Ben worked with an international investment bank, a hedge fund, and CPA and advisory firm. Ben received his B.B.A. in Finance from the Mays Business School at Texas A&M and MBA from Cox School of Business at Southern Methodist University.
Is Your Med Spa Making These PROFIT KILLING Mistakes? - Interview with Kelly Smith
On this episode, we’re joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant.
More About Kelly Smith:
Kelly Smith is Founder & CEO – Projected Growth Consulting, Successful Medical Spa Owner, Accomplished Author, National Speaker, & a Proven MedSpa Business Consultant. Thanks to Kelly’s guidance, the Projected Growth Consulting team has successfully supported more than 5,000 plastic surgeons, medical spas, dermatologists, and other aesthetic medical providers in increasing their revenue. She has authored three books that offer step-by-step formulas to help increase practice exposure, revenue, and profits. Kelly’s proven systems have helped thousands of practice owners accelerate their growth to over 7 figures and beyond.
Work with Kelly & Projected Growth Consulting
For Projected Growth Consulting Additional Resources & Tools
Med Spa Management & Profitability Strategies - Interview with Terri Ross
On this episode, we’re joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has helped thousands of practices launch, grown and scale upwards of $2.5 million in one year. Terri is the Founder and CEO of Terri Ross Consulting & Founder of APX Platform, the most comprehensive, impactful practice optimization platform based on her proven methodologies that have now helped thousands of users across the globe.
To work with Terri, email her at terri@terriross.com. You can learn more about Terri Ross Consulting at https://terrirossconsulting.com/ and explore all APX Platform has to offer at https://apxplatform.com/
Improve Patient Experience for Better Reviews & More New Patients! - Interview with Kayli Krasnow
On this episode, we’re joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa.
About Hi, Finch (Nashville) (https://hifinch.com/)
Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable and inclusive by providing top-tier care for patients of all ages, ethnicities, and genders. The bright, modern, and sporty space is located in the up-and-coming neighborhood of The Nations in west Nashville. Our patients will leave the office feeling confident (and recognizable!) and with the knowledge that medical aesthetics is as much about health prevention and maintenance as it is about how you look and feel!
About Kayli Krasnow, Founder
Kayli earned her BS in Biology from Centenary College of Louisiana, her BS in Nursing from Texas Woman’s University, and her Masters of Science in Nursing from the University of Texas at Arlington. With experience in transplant immunology research, as an elementary school science teacher, a cardio-pulmonary ICU nurse, and a family nurse practitioner, Kayli melds her creativity, and love of education and medicine in her work as an aesthetic provider.
Top Tips For Running a Successful Dermatology & Med Spa Practice - Interview w/ Dr. Brandon Kirsch
Insider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition)
On this episode, we’re joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.
Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US.
Avoiding Debt, Enhancing Patient Experience, Retention & More - Interview w/ Danielle White
On this episode, we’re joined by Danielle White of d’lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients.
About Danielle White of d’lux aesthetics (https://www.dluxaesthetic.com/)
Danielle is the owner of D Lux Aesthetics, a highly accomplished Nurse Practitioner, mother of two, and national trainer in aesthetic medicine.
Her exceptional skills have earned her recognition as a National Account Trainer and Consultant for leading brands such as Galderma and Allergan. She has also received accolades as a Realself Most Loved Injector and ranked among the Top 100 Best Aesthetic Injectors. Passionate about skin, beauty, anti-aging and the art of enhancing beauty, Danielle strongly believes in preserving youth and promoting inner and outer well-being. She is well-regarded for her honesty and commitment to a natural approach to aesthetics.
How to Hire and Retain Top Talent for Your Med Spa - Interview with Kim Burke
On this episode, we’re joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical factors that contribute to running a successful and rapidly growing business in the Chicagoland area.
About Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/)
Kim is the founder and Medical Director of Kiss Aesthetics, a certified Nurse Practitioner, and is listed as one of the “Top 100 Best Injectors in America.”
Kim has made significant contributions to the aesthetics industry. She not only excels in her practice but also dedicates her time to training the next generation of top professionals through the Kiss Academy, her own private injectable training course. Kim is the director of two Kiss Aesthetics locations in the Chicagoland area. Married since 2003, she is also a proud mother of two.
Here's Why Discounting Strategies for Med Spas WORK - Interview w/ Lauren McAtee
On this episode, we’re joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend.
In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracting new patients. We will break down the numbers, share examples, and explain the trade-offs involved in customer acquisition costs. Don’t miss this chance to gain a deeper understanding of effective discounting strategies!
Med Spa Growth Strategies: Hire Smarter, Delight Patients & More - Interview w/ Dr. Silvia Tuthill
On this episode, we’re joined by Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/). On this episode, we talk about…
-Unique and helpful hiring advice for med spas
-Tips for better consultations in your med spa -Interesting ideas for improving patient experience
-Better med spa consultation tips
-Profitable services for med spas to focus on
-Partnership in a med spa business
-& more!
About Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/)
Dr. Tuthill is a board-certified Nurse Practitioner, co-owner of Tenth Avenue Aesthetics Med Spa, and owner of Tenth Avenue Aesthetics Artistry and Institute. Dr. Tuthill has trained hundreds of providers in the aesthetics community across multiple states, as well as internationally, including the Caribbean. As a national speaker, faculty trainer, and Galderma trainer, she brings expertise and passion to every engagement. Known for her attention to detail and enthusiasm, Dr. Tuthill consistently delivers superior patient care and exceptional client satisfaction.
Med Spa Device Buying Tips - Interview with Gina Graziano
On this episode, we’re joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) If you’re in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we talk about…
- The best time to buy and launch a new device in your med spa
- How to market a new treatment before it even arrives
- Avoiding common mistakes that delay ROI on new equipment
- Smart budgeting strategies to ensure you can afford marketing after the device purchase
- The importance of staff training, incentives, and patient education
- How to get real, unbiased feedback on devices before investing
- Proven ways to ensure your new treatment gains traction quickly & more!
About Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/)Gina is the founder of Med Spa Matchmaker, where she transforms med spa concepts into thriving, high-performing practices. With a sharp eye for market trends and a strategic approach to branding, she helps med spas stand out in the competitive aesthetics industry.Renowned for her ability to separate hype from real opportunities, Gina is a trusted advisor to leading research firms like Alpha Insights and GLG, as well as private equity firms and financial institutions investing in aesthetics. Her expertise shapes the future of the industry, providing med spa owners with the insights and strategies they need to make smart, profitable decisions.
GLP-1 Legal Updates, Non-Competes & Compliance - Interview w/ Courtney Walker
On this episode, we’re joined by attorney Courtney Walker, founder of Court Approved Aesthetics.(https://courtapprovedaesthetics.com/)
If you own or operate a Med Spa, staying on top of legal updates is crucial to protecting your business. This episode is packed with must-know information on GLP-1 regulations, non-compete agreements, and key compliance considerations for medical aesthetics practices!
In this episode, we cover…
✅ The latest GLP-1 legal updates and what they mean for med spas
✅ The FTC’s stance on non-compete agreements and how state laws impact enforceability
✅ Key elements of a legally sound non-compete for med spa providers
✅ Common legal mistakes that could put your practice at risk
✅ How to navigate restrictive covenants like non-solicitation agreements
✅ Best practices for compliance and liability protection in medical aesthetics
✅ How AI is being used for legal and compliance support in med spas & more!
Don’t miss this essential discussion on legal strategies to safeguard your med spa!
About Courtney Walker of Court Approved Aesthetics (https://courtapprovedaesthetics.com/)
Courtney Walker is a powerhouse in innovation and strategy, bringing a wealth of experience in regulatory compliance, business strategy, and high-stakes decision-making. With a background that includes working with the Tennessee Governor’s office, advising the TVA Board of Directors, and guiding private mergers and acquisitions exceeding $23 million, she has a deep understanding of navigating complex legal and business landscapes. Her expertise lies in helping leaders make informed, high-impact decisions that drive success.
Powerful Branding Tips, New Meta Ads Ideas, + Med Spa Owner Q&A
In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.
Here’s what to expect in this episode:
Thought of the Day – We’re diving deep into real branding – not fonts and logos, but how people feel about your med spa. We walk through the three keys to building a powerful brand that earns loyalty, referrals, and premium pricing.
Industry News Stories –
– Attorney Courtney Walker’s Instagram for GLP-1 and Legal Updates: 
/ courtapprovedaesthetics
- Will Compounded Versions of Ozempic and Wegovy Actually Be Banned?
https://www.health.com/fda-ban-on-com…
- How Med Spas Conquered America
https://www.bloomberg.com/news/articl…
Magic Moves with Lauren Nettles – We share tactical updates we’re implementing with our clients to turn ads and automations into brand-building tools.
- Welcome video strategy for ads and automation
- Adding personal story & social proof to the ad creative
- Using provider personality to enhance newsletters & promotions
- Creating patient experience walkthrough videos for website and landing pages
- Building emotional connections through consistent storytelling
- Incremental changes that build long-term impact
Med Spa Owner Q&A – Answering real questions from med spa owners about:
- Best CRM for marketing & practice management
- How to avoid SEO keyword cannibalization
- Are Google Local Service Ads available for med spas?
- Balancing high-ticket clients vs deal-seekers in ads
- How to rank higher in Google Maps
Mindset Minute – The “Leadership Ripple”: Your energy is contagious. Show up with clarity and calm, and your team (and business) will follow.
$10 Leads with Action Figure Ads, Body Sculpting Marketing Tips, SEO Quick Wins & More
In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.
Here’s what to expect in this episode:
Thought of the Day –
We’re discussing the importance of “winning in the margins.” In a saturated market, small operational improvements across every touchpoint – from website interaction to team culture – can make all the difference. We dive into how consistency in delivering excellent client experiences, managing your numbers, and focusing on the details can help your med spa stand out and thrive.
Industry News Stories –
- Lilly Files Lawsuit Against Indianapolis Spa: A warning to med spas about advertising and the nuances of using brand names. Make sure your marketing stays compliant to avoid legal issues. – https://americanmedspa.org/news/lilly…
- Merz Aesthetics Announces Selma Hayek as Global Brand Ambassador: A great example of leveraging influencers to boost brand credibility and sales. Could you apply this to your local marketing? – https://americanmedspa.org/news/merz-…
- Texas Lawmaker Files Bill to Regulate Med Spa Industry: A look at new legislation aimed at increasing med spa regulations. Stay ahead of potential changes by understanding the landscape. – https://www.kcentv.com/article/news/s…
Magic Moves with Lauren Nettles –
- Action Figure Ads with ChatGPT: We’re testing a new approach with action figure-style graphics, created using ChatGPT, to sell providers over just the promo. This fun and unique format helps build connection and trust with potential clients by showcasing the provider’s expertise and personality.
- Headline Testing: Eight variations of headline copy tested to find the best way to catch attention and build excitement about the provider. Early results are looking promising!
Med Spa Owner Q&A – Answering your most pressing questions:
- How do I prioritize my ad spend?
- How do I advertise body contouring services like SculpSure or CoolSculpting?
- Why aren’t we showing up on Google for certain services?
Mindset Minute – We’re taking a lesson from Rory McIlroy’s Masters win – never stop swinging. Every med spa owner faces setbacks, but the breakthrough moments are often just around the corner. Keep showing up, keep working, and greatness will follow.
Building a 5-Star Med Spa: Team Culture, Social Media, & Patient Loyalty- Interview w/ Haley Wood
On this episode, we’re joined by nationally recognized injector, entrepreneur, and founder of The Look Aesthetics, Haley Wood (https://thelookfacialaesthetics.com/)
With nearly two decades of injecting experience and eight years as a med spa owner, Haley brings a refreshing dose of honesty, passion, and leadership to the conversation. In this episode, Ricky and Haley dive into what it truly takes to build a profitable, values-driven aesthetics practice while nurturing long-term patient relationships and a rockstar team. Haley shares how her clinical expertise, business acumen, and heart for mentorship have shaped her approach to marketing, hiring, device purchases, and patient experience.
In this episode, we cover…
✅ Haley’s journey from critical care nursing to becoming a nationally recognized injector and practice owner
✅ Why authenticity and professionalism matter more than virality on social media
✅ The value of clear leadership, team alignment, and having tough conversations early
✅ How to create a patient experience that drives loyalty and long-term retention
✅ Why your team, not automation, should be the heart of your rebooking and follow-up process
✅ The importance of knowing your numbers and tracking profitability, not just revenue
✅ Haley’s strategy for device purchases and service planning that keeps her practice growing without overextending
✅ How quarterly content planning and branded visuals elevate her marketing
✅ Tips for creating a referral-worthy practice culture built on trust and exceptional care
This episode is packed with real talk and actionable insights for anyone looking to grow a med spa that’s both patient-centered and financially strong.
About Haley Wood of The Look Aesthetics (https://thelookfacialaesthetics.com/)
Hailey Wood is a board-certified Women’s Health Nurse Practitioner, nationally recognized trainer, and the founder of The Look Aesthetics in Franklin, Tennessee. With 19 years of injecting experience and a reputation for delivering natural, long-lasting results, she has been featured by RealSelf as one of the Top 25 Most Loved Injectors. A passionate mentor and speaker, Hailey is known for her commitment to professionalism, team culture, and helping women become financially independent through careers in aesthetics.
Better Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica Nunn
On this episode, we’re joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/)
Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goals, paying their employees, paying themselves, and providing for their families. Her job is to make the complex world of revenue, profitability, and key performance indicators clear and simple. She provides clients with financial solutions that can change their business for the better, which, in turn, can change their lives.
Before Maven’s launch, Jessica was a founding partner of Skytale Group, a financial consulting firm for dental and medical spa practices. Jessica started her career in Big 4 public accounting firms preparing tax returns for high net worth business owners. Later, at middle-market accounting firms, she provided financial planning, business consulting, and tax planning strategy to small businesses and their owners.
Throughout her years of experience, she’s focused on building meaningful relationships with clients. At Maven, she serves small business owners in many sectors, including dental, aesthetics, law, marketing, construction, and more. She commits to learning a business as well as the owner does, mapping a plan to help a business perform at its full potential, and building a team at Maven who can serve clients in the same way.
Mastering Your Injector Style & Team Performance in Your Med Spa - Interview with Steven Roddy
On this episode, we’re joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and profitable med spa.
About Steven Roddy of Roddy MedSpa (https://roddymedspa.com/)
Steven is the co-founder of Roddy MedSpa and Modern Beauty Con (https://modernbeautycon.com/) alongside his wife, Renata Roddy. Roddy MedSpa is the official med spa for the Patriots Cheerleaders and Miss Massachusetts USA.
Steven is also the founder and CEO of the #1 pageant community in the world, https://pageantplanet.com/. Their website, social channels, and weekly emails reach more than 600,000 contestants and directors. Prior to founding these businesses, Steven was a model and television host, and at the remarkable age of 23, he became the youngest owner of a professional football team. His expertise extends to consulting for magazines, designers, and actors from Canada to Hawaii.
PR & Influencer Marketing for Med Spas - Interview with Reena Goodwin
On this episode, we’re joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa!
About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics)
Reena is the founder of FACTEUR PR, an award-winning PR & partnerships studio for beauty, home & wellness brands. She is also the founder of realfluence, an online partnership platform connecting beauty experts with brands.
Reena has over a decade of experience working with world-renowned brands like Columbia Records, the Rock ‘n’ Roll Hall of Fame, and the Cleveland Museum of Art. Since founding FACTEUR PR in 2016, Reena has dedicated her career to supporting changemakers in the beauty and wellness industries. Her impactful work has been recognized by outlets such as the New York Times, Architectural Digest, and PR Couture.
Social Media Marketing for Med Spas: Connect & Build Loyalty! Interview w/ Chris Balbi
On this episode, we’re joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/). On this episode, we talk about…
- How to make your social media content more engaging
- Building a strong community around your brand
- Creative marketing strategies that generate real results
- The psychology behind viral content creation
- Offline marketing tactics to boost your business
- Must-read books for marketers and business owners
- & more!
About Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/)
Chris Balbi is the Director of Operations at Meesha Aesthetics, where he has played a pivotal role in the practice’s growth for over 14 years. Facebook Blueprint certified and trained under Jonah Berger – one of the most revolutionary minds in viral marketing – Chris combines creativity with psychological principles to deliver impactful marketing solutions.
These 6 Failures Will DESTROY Your Med Spa Marketing Efforts - Interview w/ Lauren Nettles
On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient consultations, and elevating the overall experience at your practice. We talk about…
- Why patients who come in for discounts need a reason to return beyond price
- How to create an exceptional patient experience that builds loyalty
- The importance of in-depth education during consultations
- Strategies for upselling ethically by addressing real patient concerns
- How to build long-term treatment plans that increase retention and revenue
- The role of patient intake forms in guiding effective consultations
- Why educating patients leads to higher-value treatment plans & more!About Lauren Nettles of Med Spa Magic Marketing (https://medspamagicmarketing.com/)
With extensive experience managing online advertising for med spas nationwide, Lauren specializes in creating data-driven strategies that drive results. From Seattle to Miami and Boston to LA, she helps med spas maximize their ad performance and achieve measurable growth.
Med Spa Rebooking & Retention Strategies Roundtable - Expert Insights from Practices That Do It Best
On this episode we are joined by:
- Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)
- Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)
- Brooke Harper and Michelle Plotke of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)
If you’re looking to boost patient retention and increase rebooking rates at your med spa, this episode is packed with actionable strategies!
In this episode, we cover:
✅ The importance of a strong follow-up process to keep clients coming back.
✅ How to effectively rebook clients at checkout and increase conversion rates.
✅ Proven techniques to build trust and strengthen relationships with your patients.
✅ How to leverage automated reminders and personalization for higher rebooking success.
✅ Smart retention strategies to keep clients engaged long-term.
✅ The role of consistent communication in creating lasting client loyalty. And more!
Make sure you tune in for expert tips to turn first-time clients into repeat visitors!
About Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)
Renata Roddy is the owner of Roddy Med Spa in Danvers, MA. Renata and her team have built a reputation for delivering an exceptional patient experience, which is reflected in their impressive 5-star rating on Google. With a focus on safety, training, personalization, and delivering real results, Roddy Med Spa stands out in the industry.
About Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)
Laura Smutz is the founder of Bold Confidence Aesthetics in San Diego, CA. She specializes in regenerative aesthetics, an innovative approach that enhances youthful structure and function by utilizing the body’s own innate systems for natural repair and healing. Bold Confidence Aesthetics is also proud to have a 5-star rating on Google.
About Brooke and Michelle of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)
Brooke, an injector, and Michelle, an esthetician, are the professionals behind Port St. Lucie Medical Wellness in Port St. Lucie, FL. They focus on providing a holistic approach to healthcare and aesthetics, offering their patients a comprehensive, personalized experience. Like our other guests, their practice is also rated a perfect 5 stars on Google.
Recession-Proof Your Med Spa, Irresistible Offers, Reduce No-Show Rates & More
In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we’ve got you covered with real-world advice you can implement today.
Here’s what to expect in this episode:
Thought of the Day –
We’re discussing actionable steps to recession-proof your med spa. From focusing on client retention and optimizing your marketing spend to diversifying revenue and maintaining operational excellence, these strategies are key to weathering the storm and emerging stronger.
Industry News Stories –
Will Tariffs Make Botox More Expensive? – What med spa owners need to know about the potential impact of tariffs on injectables like Botox and Dysport. Read the full article here: https://medspamastery.co/2025/04/02/w…
Magic Moves with Lauren Nettles –
- Model Call Framework: A fresh approach to running ads
- How framing your offer as a “model call” can increase engagement
- Huge decrease in cost per lead when using the model call strategy
- Reduced no-show rates with a more exciting, VIP-like experience
- How to keep it authentic and avoid ad fatigue by refreshing content monthly
Med Spa Owner Q&A – Answering real questions from med spa owners about:
- How much to spend on ads for your practice
- Whether advertising for filler is still worth the investment
- The best way to optimize Google Ads for better results
Mindset Minute – This week’s mindset minute is all about leading with care. In times of economic uncertainty, putting the focus on the client experience will build loyalty, trust, and ultimately boost your business. Brands that genuinely care about their customers always win.
New Med Spa Wins: 64% Higher Conversion w/ Better Botox Ads, 5X Returns on Laser Hair Ads, SEO Tips
In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away.
Here’s what to expect in this episode:
Thought of the Day –
We’re tackling a critical issue in med spa marketing: how to choose the right marketing provider. Price may be tempting, but choosing based on cost alone can lead to slower growth and missed opportunities. We discuss why making a decision based on outcomes and ROI is key for your practice’s success.
Industry News Stories –
Ohio Attorney General Issues Warnings to Med Spas: Ohio’s Attorney General Dave Yost has sent letters to 14 med spas in Northeast Ohio, warning them about false or misleading claims regarding compounded weight loss drugs like semaglutide and tirzepatide. These compounded versions are not FDA-approved, and businesses must ensure they’re providing truthful information. https://www.cleveland19.com/2025/04/1…
Magic Moves with Lauren Nettles –
- Laser Hair Removal Ad Strategy: We dive into an effective Google Ads strategy that’s generating great results, and why it’s important to keep your offer simple and attractive to get a high ROI.
- Offer Impact: Discover the power of aggressive promotions and how tweaking your offers can dramatically lower customer acquisition costs while boosting overall performance.
- When to Invest in SEO: We discuss why SEO should be a secondary focus and the importance of running ads for faster and more predictable results, especially for newer med spas.
Med Spa Owner Q&A – Answering your most pressing questions from the med spa owners Facebook group:
- How do I break into a market with large competitors nearby?
- Should I add new services like laser hair removal if my client base is small?
- What’s a reasonable ad spend for a small med spa and how to find a marketing agency that brings measurable results?
Mindset Minute – This is your reminder to have fun with your business. The pressure is real, but remember why you started: to create freedom, make an impact, and change lives—yours included. Embrace the grind, celebrate the wins, and love the journey. Don’t just focus on the milestones—enjoy the climb!
AmSpa’s Director of Education Shares Tips to Elevate Your Practice - Interview w/ Kirstie Jackson
On this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)
In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market – covering leadership, pricing, provider efficiency, team culture, and how to avoid the hidden pitfalls that lead to burnout and stagnation. With over 20 years of experience working internationally in top dermatology, plastic surgery, and med spa settings, Kirstie has seen firsthand what separates high-performing practices from those that struggle.
In this episode, we cover…
✅ Why many med spas struggle to justify premium pricing, and how to fix it
✅ The real reason patients come back (hint: it’s not just results)
✅ How to empower your team to handle discount requests and pricing objections
✅ The importance of tracking both inventory and treatment data for growth
✅ Why culture isn’t “low-hanging fruit” – and how it fuels retention and revenue
✅ How leadership impacts burnout, team morale, and long-term success
✅ Best practices for appointment times, provider consistency, and scaling without chaos
✅ How to approach memberships, loyalty programs, and in-office events strategically
✅ Why delegation, clear org charts, and job descriptions are crucial as you scale
This episode is packed with powerful insights, operational clarity, and strategic advice for med spa owners ready to lead with confidence and build practices that thrive in any market.
About Kirstie Jackson of AmSpa (https://americanmedspa.org/)
Kirstie Jackson is the Director of Education at the American Med Spa Association, with over two decades of experience supporting aesthetic dermatology and plastic surgery practices across the U.S. and U.K. Her expertise spans business development, compliance, marketing, patient engagement, team leadership, and more. A former board member of the Association of Dermatology Administrators & Managers, Kirstie is passionate about helping med spas elevate their systems, culture, and profitability from the inside out.
Secrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis Frisina
On this episode, we’re joined by Louis Frisina.
Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono.
He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM upfront, and another $100 MM for Perlane and other NASHA injectable products.
Top Strategies to Prevent No-Shows & Reduce Customer Acquisition Costs - Interview w/ Lauren McAtee
On this episode, we’re joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.
Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive into the most effective strategies for maximizing your lead-to-booking conversion rate. From handling deposits and credit card captures to managing no-shows, we’ll guide you through the best practices we’ve developed through years of trial and error.
Essential Strategies for Med Spa Growth - Interview with Louis Frisina
On this episode, we’re joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies!
About Louis Frisina of Build My Health (https://www.buildmybod.com/)
Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years of success discovering new markets, and founding, leading and building profitable $M and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and more.
He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis discovered the aesthetic filler Restylane in Brazil, built the market and sold Restylane to Medicis for $160MM in the United States, and another $100 MM for Perlane and other NASHA injectable products.
BETTER Facebook and Instagram Ads Results for Your Med Spa - Interview w/ Lauren Nettles
On this episode, we’re joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, we talk about…
- How to improve Facebook and Instagram ads for med spas
- Tips to cut your cost per lead and increase show-up rates
- Why optimizing ads performance is crucial for ROI
- Strategies for med spas to transition from organic to paid advertising
- Common mistakes med spas make with online ads
- Real examples of successful ad optimization techniques & more!About Lauren Nettles of Med Spa Magic Marketing With extensive experience managing online advertising for med spas nationwide, Lauren specializes in creating data-driven strategies that drive results. From Seattle to Miami and Boston to LA, she helps med spas maximize their ad performance and achieve measurable growth.
Why Med Spas Lose Their Best Providers (And How to Stop It!) - Interview w/ Mary Beth Hagen
This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry.
If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch!
In this episode, we talk about…
✅ How to recruit, retain, and develop top-tier injector talent for your med spa
✅ The key qualities of high-performing aesthetic providers
✅ The TITAN Aesthetic Screening Protocol and how it identifies top injectors
✅ Strategies to ensure patient safety and deliver natural results
✅ The importance of foundational training and peer education in aesthetics
✅ How to create a strong, ethical, and talented provider team
✅ Proven methods to enhance provider retention and practice success & more!
About Mary Beth Hagen of TITAN Aesthetic (https://www.titanaesthetic.com/)
Mary Beth Hagen is the founder of TITAN Aesthetic, dedicated to supporting great injectors and practices in achieving the best patient outcomes. With a background at Galderma and Allergan, Mary Beth brings extensive expertise in both the clinical and business aspects of aesthetic injectables.
Through TITAN Aesthetic, she helps identify and train the next generation of injectors, ensuring they have the skills, communication, and ethical foundation needed to thrive in the industry. Her mission is to elevate patient care by equipping providers with the right education, training, and ongoing support.
New High Performing Ad Ideas, Industry News, + Med Spa Owner Q&A
In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth.
Here’s what to expect in this episode:
Thought of the Day – We begin with a key insight or idea to set a productive tone for the week.
Industry News Stories –
- What will happen to weight loss drug supply chains? – https://www.healthline.com/health-new…
- Attorney Courtney Walker’s Instagram for Legal Updates: / courtapprovedaesthetics
- Michael Girdley on YouTube –
• The MedSpa boom is ending – here’s why – Girdley believes the Med Spa boom is shifting from an explosive growth phase to a consolidation phase.
Magic Moves with Lauren Nettles – Our Lead Digital Marketing Specialist, Lauren Nettles, joins us to share practical tips, tactics, and strategies to help you better market and manage your practice. Our topic today includes:
- A high-performing ad offer that has generated strong results
- Why certain discounts work better than others for attracting new patients
- The importance of ad targeting and messaging to maximize ROI
- How to structure offers that increase bookings without sacrificing long-term profitability
Med Spa Owner Q&A – Answering real questions from med spa owners across the country, covering key challenges and growth strategies.
Mindset Minute – Closing with a powerful takeaway to help maintain focus, motivation, and a positive mindset throughout the week
Building a 5-Star Med Spa: Leadership & Patient Loyalty Tips - Interview w/ Raquel Merlini
On this episode, we’re joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)
In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that fosters trust and loyalty. Whether you’re new to the industry or looking to scale your practice, this episode is filled with actionable tips for improving your med spa business and delivering exceptional patient experiences!
In this episode, we cover…
✅ Creating a safe, non-judgmental space for patients to feel at ease
✅ Building a 5-star reputation through exceptional patient care and experience
✅ Leadership strategies to develop a collaborative, motivated team
✅ The importance of focusing on patient needs rather than just sales targets
✅ How Raquel’s personalized approach to consultations drives patient loyalty
✅ Why building strong relationships with your patients is the key to long-term success
✅ Tips on making informed decisions when purchasing devices and equipment
✅ How continuous education and team empowerment leads to better results
✅ How a strong referral program can drive growth without discounts
Don’t miss this powerful discussion packed with actionable insights to help you improve your med spa business!
About Raquel Merlini of R Skin Aesthetics. (https://rskin.net/)
Raquel Merlini is a Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the aesthetics and plastics industry. She is the owner of R SKIN Aesthetics, where she delivers expert Botox, fillers, laser resurfacing, and skincare treatments in a supportive, compassionate environment. A former IFBB Pro Bodybuilder, triathlete, and personal trainer, Raquel brings a deep understanding of the connection between confidence, wellness, and self-image. Passionate about education and women’s empowerment, she mentors aspiring nurses, offers hands-on Botox training, and funds a Pay It Forward Scholarship that supports single mothers and women overcoming adversity.
Growing, Scaling, and Managing a Multi-Million Dollar Med Spa - Interview w/ Sara Shikhman
In this full-circle episode, we’re excited to welcome back Sara Shikhman – attorney, entrepreneur, and managing partner at Lengea Law – for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.
Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.
In this episode, we cover…
✅ Starting small and scaling based on demand
✅ Why most owners overspend early and how to avoid it
✅ When and how to expand to a second location
✅ SOPs and consistency across multi-location practices
✅ Structuring compensation and retention plans for injectors
✅ Creating a culture that keeps providers and patients loyal
✅ Legal considerations around GLP-1 compounding and compliance
✅ Sara’s take on discounting and the myths holding practice owners back
✅ Why following the legal “gray area” could put your business at risk
& More!
About Sarah Shikhman of Lengea Law (https://lengealaw.com/)
Sara Shikhman is the Managing Partner of Lengea Law, a healthcare-focused law firm serving medical aesthetic and wellness practices nationwide. With over 16 years of experience as both a corporate attorney and entrepreneur, Sara brings a rare blend of legal expertise and business acumen to the med spa industry.
Before launching Lengea, Sara led multiple multimillion-dollar ventures, including an e-commerce company that generated $13 million in just two years, and a med spa that grew from a single unfinished treatment room to 12 locations across multiple states and over $13 million in annual revenue.
Today, she and her team have helped more than 1,000 healthcare clients navigate the complex legal landscape around practice formation, MSO structuring, compliance, contracts, and funding. Her mission is simple: help med spa owners grow smarter, scale legally, and reach their goals one step at a time.
Are there any topics that you want to hear about on the podcast that haven’t been covered or any struggles you may be having with your practice that we could help with? We want to hear from you!