Become the obvious choice in your market.
Most med spas are stuck trading lead volume for lead quality. That is not an ads problem, it is a positioning problem. We fix it first, then run ads calibrated to your practice, with the goal of $1M+ in new revenue per location within 24 months.
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2025 speakerModern Beauty ConCheap or “premium,” every other agency is pulling the same lever: the offer.
Some agencies sell you discounts. Others promise “high-paying, pre-qualified patients.” Look closely and both are just tuning an offer, and an offer can only trade volume for quality. Make it cheaper and you get more people, but worse ones. Make it “premium” and leads get expensive. No offer can make you the med spa people actually want. That is a different job.
Cheap bookings, expensive results.
Low retainers or pay per booking, running the same template discount for every client. Your calendar fills with people who came for the deal.
- Few of them rebook, so you pay to replace them every month
- Your front desk burns out chasing no-shows
- Growth stops the day the ads stop
Expensive patients who buy once and leave.
“Pre-qualified, high-ticket patients” usually means one big package sale. Even when it closes, the math rarely works.
- High cost to acquire each patient
- A heavy consult load on people who rarely convert
- Package buyers who rarely become regulars, so lifetime value stays low
Patients who choose you, and stay.
We make you the obvious choice in your market first. The offer becomes the final nudge, never the main lever.
- Lower cost to win every future patient
- Higher first tickets, more rebooking and referrals
- Growth that compounds instead of resetting
Six things you have probably been told that cost you money.
Ads get you considered. Your brand gets you chosen.
The moment someone sees your ad, they start comparing you. Your reviews, website, before-and-afters, and social feed either confirm you are the right choice or hand the patient to the med spa down the street. This is why some med spas thrive on the same ad budget others struggle with, and it is the layer almost every agency ignores.
A sample patient scorecard: how one patient might weigh you when choosing. Every patient weighs these differently.
In this sample, price, the only lever most agencies pull, is about 20%. Across the full patient lifecycle, reputation drives closer to 85% of your success. Source: Med Spa Magic by Ricky Shockley.
Build trust with your whole market before they ever need you.
Most med spas pour every ad dollar into offers and nothing into brand. We put real ad dollars behind your best short-form content, so women (or men) in your ideal demographic within driving distance see your providers, your expertise, and your personality again and again. These are know, like, and trust deposits. By the time they are ready to book, you are already their first choice.
Your cost per lead keeps climbing.
More competitors, rising platform costs, and discount-trained patients. You spend more every year just to stand still.
Your cost per lead comes down.
Brand creates efficiency, even as ad costs rise. Referrals climb and patients arrive ready to buy, so first tickets go up too.
Illustrative example from Med Spa Magic, Chapter 3. Results vary by market.
One partner for the brand, the ads, and the numbers.
A brand layer only pays off when the rest of the practice keeps up. So we work three layers together, and every dollar you spend gets more out of the one before it.
The same budget brings in more patients who stay.
We start inside your practice, not inside Ads Manager. We find the friction: how fast leads hear back, how consults convert, who rebooks, which providers have open chairs, and which services carry the margin. Then we calibrate your offers and messaging to match.
Patients now, and a brand that makes the next one cheaper.
KLT reels, reviews, website, Meta and Google ads, SEO, and automation, run together every month with full context on your business, not a play run blind.
Know what every dollar returned, then put more behind it.
Magic Hat PRO connects your marketing to most major EMRs, so we report revenue, effective cost per retained patient (eCAC), rebooking, and lifetime value instead of lead counts.
| A typical agency | Med Spa Magic Marketing | |
|---|---|---|
| Leads with | Ads and offers | Your brand layer, with offers as the final nudge |
| Starts with | Your ad account | Your practice: friction, providers, margins, market |
| Offers | Templates, or whatever is trending | Calibrated to balance volume and patient quality |
| Reporting | Lead counts and cost per booking | Revenue, eCAC, retention, and lifetime value |
| Gets paid for | Volume, whether or not you profit | Your long-term growth |
Numbers, not vanity metrics.
Real results from real client case studies, tracked to revenue. Pick one to see the full breakdown.
in revenue and 649 new patients in 14 months.
Read the case study →in trackable revenue and 2,500 new patients in 18 months.
Read the case study →$404,508 in revenue from $52,008 in ad spend, plus local SEO domination.
Read the case study →250+ new patient appointments in 6 months.
Dr. Brandon Kirsch, MD tried multiple agencies before working with us. Hear what changed.
See all five case studies →Priced for your growth, not for our volume.
Every channel is part of an integrated growth program, never sold one at a time. Onboarding is waived with a 6-month commitment.
Phase 1: The Magnet
Phase 2: The Accelerator
Phase 3: The Partner
Leaner by-application options start at $1,000/mo. See all programs and how we price →
A dedicated team that knows your business, not a ticket queue.
“I’m a marketing person who started a business, not a business person who started a marketing agency. For our clients, that difference is everything.”
Ricky Shockley, founder and author of Med Spa Magic
We started in 2012, and some of our very first clients were med spas. Two of them still work with us today.
Meet the team →
What med spa owners say.
“Since I started using Med Spa Magic Marketing, we’ve seen a dramatic increase in the number of new patients, and in the quality and retention of those patients. They’ve helped us immensely with strategies to make sure patients know, like, and trust us.”
Brooke, DNPGoogle review“What I love most about them is we know exactly how many leads come in, what those leads cost us, and how much revenue they have generated. If you’re looking for actual results, look no further.”
Renata RoddyGoogle review“He’s honest and completely dedicated. Even when it would benefit him to keep a campaign running, he takes the high road and shows me with data how to invest more wisely.”
Zoraida Catherine Navarro, MDGoogle review
Med Spa Magic
See the math before you ever talk to us. Ricky’s book lays out the Growth Equilibrium, eCAC, the Market of One, and how to project $1M+ in growth per location, so you can judge any agency, including us.
There is no shortage of agencies who will run your ads.
There is a short list of partners who will build the brand that wins the comparison, fix what is leaking your profit, and prove the return with real numbers. If you are ready for that, let’s talk.
A 90-minute working session, not a sales pitch. Still have questions? Read the FAQ →