CFO-Level Reporting

CFO-Level Reporting

Know Your Numbers. Predict Your Future.

Most agencies report lead counts and vanity metrics. We report true ROI, effective CAC, and retention: the numbers that actually tell you whether your practice is growing.

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Watch Med spa financial strategy: profit, debt and second location growth

We don’t sell this à la carte. CFO-level reporting is the Proof part of our three-part system: Strategy, Execution, and Proof. It shows what the strategy and the campaigns actually returned.

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The number that matters

Raw CAC can lie to you. eCAC can’t.

Spend $1,000 and book 10 patients and your CAC looks like $100. If only 3 stay, your effective CAC (eCAC), the true cost to acquire a client who actually sticks around, is $333. That’s the number that matters, and it’s the one most agencies rarely mention.

A real example

How revenue actually compounds with retention.

$5,000/month in spend, 35 new clients, 50% retained. Here’s how it plays out over time:

$17.6K
Month 3 revenue
$23K
Month 6 revenue
$34K
Month 12 revenue
$54K
Month 24 revenue
What you get with Magic Hat PRO

CFO-level visibility, built in.

True ROI & eCAC

Not cost per booking. The real cost to acquire a client who actually stays, tracked automatically.

Revenue Projections Over Time

See how your investment plays out at 3, 6, 12, and 24 months, not just this month’s lead count.

Retention & Rebooking Rates

The metric that turns a scary-looking acquisition cost into a great long-term investment.

Live Booking Data (Qualifying EMRs)

For eligible EMR integrations, we connect live booking and initial-visit revenue data directly into your reporting.

Ready when you are

See your real numbers, not vanity metrics.

Free 90-minute strategy session for qualifying med spas. No obligation, no sales pitch.

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