Programs and Pricing

Growth programs and pricing

Transparent pricing, aligned with your profitability.

Choosing a marketing partner on price alone is one of the most expensive mistakes a med spa owner can make. The real cost of the wrong agency is not the retainer. It is the revenue you did not generate while a competitor built market share.

Onboarding waived with a 6-month commitment. Multi-location practices receive a custom quote.

Watch Why the offer is the cherry, never the sundae

How we price

We do not optimize for butts in seats.

Cheap per-booking agencies get paid whether or not your med spa profits, so they run whatever fills the calendar. We optimize for the biggest gap between what it costs to get a client, how fast you make that money back, and how much that client spends over the next 24 months.

That is why every channel is part of an integrated growth program, never sold one at a time, and why each program has a minimum ad spend that gives the strategy room to work.

The math that matters

eCAC, not cost per booking

Spend $1,000 and book 10 patients, and your cost per booking looks like $100. If only 3 of them stay, your effective cost to acquire a retained client is $333. That is the number we manage to.

  • Offers tuned to balance volume and patient quality
  • A brand layer that makes you the obvious choice
  • Reporting on retention, rebooking, and lifetime value

Your growth path

We take it in phases, because each channel works best when the one before it is working.

Find where you are today. Your program is the next right step, not a menu of everything at once.

0
Phase 0 · Non-negotiable

Build the foundation

The Validation Phase and brand layer: reviews, KLT reels, website, offers, and lead handling. It is what makes every ad dollar after it work.

Who: Every practice
Program: Starts every program. Already strong? We build on it. Not yet? It comes first, before any ads run.
1
Phase 1

Go all in on Meta

Meta ads plus boosted KLT reels, run hard to fill your calendar and build local awareness.

Who: Under ~$50K/mo in revenue, up to ~$2M per location
Program: Kickstart or Flex, then The Magnet. Validator for practices already crushing the Validation Phase and organic social.
2
Phase 2

Add Google

Google Ads and landing pages to capture patients already searching for what you offer.

Who: ~$2M to $3M per location
Program: The Accelerator
3
Phase 3

SEO and high-value PR

Ongoing SEO and PR that compound over time, with clients featured in Forbes, GQ, Elle, Real Simple, and Everyday Health.

Who: $3M+ per location
Program: The Partner
4
Phase 4

Omnipresence

Offline, community, and full brand domination, so you are hard to miss anywhere in your market.

Who: Large and multi-location practices
Program: Custom add-on. Learn more →
What every program includes

Three jobs, one team, one monthly price.

Most med spas hire a consultant, an ad agency, and a software vendor, and none of them owns the result. Every growth program includes all three.

01 · Strategy

Become the obvious choice in your market.

Brand messaging, positioning, the Validation Phase, and offers calibrated to what each retained patient really costs you (eCAC), with regular strategy calls.

Typically bought separately: a fractional CMO, typically $4,000+/mo.
02 · Execution

Brand-forward campaigns, not templates.

KLT reels, Meta ads, and on higher programs Google Ads, landing pages, and SEO, built around your brand instead of a copy-and-paste playbook.

Typically bought separately: agency ad management, typically $2,000+/mo.
03 · Proof

See which patients came back, not just who booked.

Magic Hat PRO (our white-labeled GoHighLevel) with nurture built for your brand, plus our custom connections to most major med spa EMRs and quarterly retention and spend-per-patient reports.

Typically bought separately: an EMR-connected med spa CRM, typically $399+/mo plus setup fees.
Plus · An agency you will not outgrow

Most agencies in this space only run Meta. We are a true Google Ads and SEO agency too, with clients featured in Forbes, GQ, Elle, Real Simple, and Everyday Health, and local sponsorships secured in our clients’ communities. As you grow, you add channels, not agencies.

$6,400+/mo
if you bought the three separately.
Programs start at $3,495/mo.
Growth programs

Choose the phase that matches where you are today.

Pricing is per location. Upgrade any time; your first month on the new phase includes the onboarding difference.

~$1M to $2M per location

Phase 1: The Magnet

$3,495/mo
$6,000 onboarding and buildout · $5,000+/mo Meta ad spend · launched in 30 days
  • Magic Hat PRO CRM, lead nurture, and monthly list campaigns
  • Meta ads management, up to 3 offers per quarter
  • 12 KLT reels per quarter, boosted to your local market
  • Rebooking, retention, and ROI analytics (eligible EMRs)
  • Monthly strategy call
  • Bonus: filming kit and virtual coupon book popup
~$2M to $3M per location

Phase 2: The Accelerator

$4,495/mo
$8,000 onboarding and buildout · $7,000+/mo ad spend across channels · launched in 45 days
  • Everything in The Magnet
  • Google Ads management, up to 3 campaigns
  • Landing page built and hosted for each campaign
  • Tracking and pipelines to measure Google ROI
  • Weekly campaign optimizations
  • Bonus: $500 Google Ads launch credit
$3M+ per location

Phase 3: The Partner

$6,995/mo
$10,000 onboarding and buildout · $10,000+/mo ad spend across channels · launched in 60 days
  • Everything in The Accelerator
  • Premium SEO program with high-value PR outreach
  • GMB audit, local listings, and website revamp blueprint
  • Up to 2 hours of website edits per month
  • Twice-monthly strategy calls
  • Bonus: 90-minute pricing and positioning workshop

Side by side

What is included in each phase.

The Magnet$3,495/mo The Accelerator$4,495/mo The Partner$6,995/mo
Onboarding and buildout (Month 1) $6,000 $8,000 $10,000
Minimum monthly ad spend $5,000+ (Meta) $7,000+ (all channels) $10,000+ (all channels)
Launch cycle after kickoff 30 days 45 days 60 days
Magic Hat PRO CRM and automation Included Included Included
Rebooking, retention, and ROI analytics Included Included Included
Meta (Facebook and Instagram) ads Included Included Included
12 KLT reels per quarter Included Included Included
Google Ads and landing pages Not included Included Included
Premium SEO and PR program Not included Not included Included
Strategy calls Monthly Monthly Twice monthly

Ad spend is paid directly to Meta and Google from ad accounts you own, with no markup. Retention analytics require an eligible EMR. SMS and email sends are billed at cost by HighLevel.

By application only

Leaner ways to start, for practices that qualify.

These programs work only when the foundation is already strong, so we review every application. To qualify, you need to ace our Validation Phase checklist, hold a 4.9-star or higher Google rating, and have solid lead management in place (in-house or through our Leads Management add-on).

Shared risk

Flex Performance

$1,000/mo + $100 per booked and paid patient
$3,000 onboarding · $3,000+/mo ad spend · practices under ~$50K/mo in revenue

A Meta ads program with a low fixed fee and a performance component tied to patients who book and pay. It starts with an upfront Validation Phase review, plus a project to bring your reels, reviews, or website up to standard if needed. When your volume grows to the point where a flat retainer costs less, you can switch, so you keep more profit as you scale.

Proving ground

Validator On-Ramp

$2,495/mo
$4,000 onboarding · $4,000+/mo ad spend · for practices already crushing it

For practices already crushing the Validation Phase and organic social. That is the prerequisite. Includes Magic Hat PRO CRM and lead nurture, Meta ads management, detailed analytics with an eligible EMR, and a light social content cadence. Built to graduate into The Magnet.

Plug and play

Kickstart

$1,495/mo
$3,000 onboarding · $3,000+/mo ad spend · practices under ~$50K/mo in revenue

A lean, ads-focused program: one tox-focused Meta campaign from our proven framework, CRM buildout, and standard lead nurture. Intentionally templatized, with a light monthly check-in.

Simple terms

No surprises in the fine print.

$0 onboardingOnboarding is waived on any program with a 6-month commitment. If the agreement ends early, the waived fee becomes due.
3 monthsEvery program has a 3-month minimum, because real strategy needs room to work.
30 daysAfter that, cancel any time with 30 days notice.
Upgrade any timeMove up a phase whenever you are ready. Your first month on the new phase includes the onboarding difference.

90Day standard
Our standard

We hit the targets, or we keep working at no additional cost.

Before we start, we define your performance benchmarks together: booking targets, revenue goals, and profitability metrics aligned to your market and your definition of winning. If we do not hit the agreed targets within the first 90 days, we keep working at no additional cost until we do.

Requires use of our Leads Management service.

Optional add-ons

Extra support when you need it.

Leads Management

$1,495/mo

We manage and book your leads in your EMR or in HighLevel, covering 80%+ of normal business hours (Monday to Friday, 9am to 5pm EST). Includes up to $4,000/mo in ad spend, then $300 per additional $1,000.

SEO Starter

$3,495 one time

The foundation before a full SEO investment: on-page review of your top 15 pages, Google Business audit, Moz Local submission, technical fixes, and a starter list of 10 to 20 link opportunities. 90-day completion window.

Review Management

$195/mo

Monthly batch review requests by text or email, plus a dashboard where AI drafts review replies that a real person reviews and personalizes before they post. HIPAA compliant, powered by GatherUp.

Brand-Forward Website

Escape the boilerplate. A brand messaging and value positioning workshop, plus a personality-driven Home, About, Why Us FAQ, and Transformations page built like this site, so every channel converts at a higher rate. For growth program clients only. Requires a professional office and team photo shoot (no stock) and your patient transformation stories.

Offline advertising and omnipresence (direct mail, print, radio, connected TV, sponsorships) is a custom add-on for larger, multi-location partners. Learn more →

Questions

Pricing FAQ

Why can’t I buy just Google Ads or just SEO?

Because one channel on its own rarely moves the number that matters. Ads get you considered, your brand and reputation get you chosen, and reporting tells you what is actually working. Every channel we run is part of an integrated growth program so the pieces work together.

Why is there a minimum ad spend?

Below a certain budget there is not enough data to test offers, build your brand layer, and still drive bookings. The minimums are the point where our strategy has room to work. Ad spend is paid directly to Meta and Google, not to us.

How does Flex Performance work?

Flex is a Meta ads program: a $1,000 monthly base plus $100 for each patient who books and pays. It starts with an upfront Validation Phase review, and a project to bring your reels, reviews, or website up to standard if needed. As your volume grows, there comes a point where a flat retainer costs less. When the math makes sense, you can switch, so you keep more of the profit as you scale.

How do I get onboarding waived?

Commit to 6 months on any program and we waive the onboarding fee. If the agreement ends before 6 months, the waived onboarding fee becomes due.

What if I have more than one location?

Pricing is per location. Multi-location practices receive a custom quote, so book a strategy session and we will build one around your footprint.

Not sure which program fits?

Bring your numbers to a free 90-minute strategy session. You will leave with a clear plan you could act on tomorrow, whether or not we ever work together.