How Top Med Spas Thrive: Local Influencers, Dummy-Proof SOP’s & Accountability w/ Traci Andreason

by Ricky Shockley | Aug 31, 2026 | Tips & Advice

In a recent in-depth interview with Traci Andreason—board-certified nurse practitioner, founder of Rise Rejuvenation Center, and CEO of Injector’s Guide—we unpacked the exact operational frameworks, leadership strategies, and patient management protocols needed...

Med Spa Scaling: Content That Generates Growth, Leadership & Debt-Free Growth w/ Dr. Johnny Franco

by Ricky Shockley | Aug 31, 2026 | Tips & Advice

In the rapidly evolving world of medical aesthetics and plastic surgery, practice owners are constantly seeking the optimal balance between high-volume clinical execution, patient-centric care, and scalable business strategy. Dr. Johnny Franco, founder of Austin...

Why Med Spas Aren’t Growing Like They Used To – And What To Do About It

by Ricky Shockley | Aug 24, 2026 | Tips & Advice

If you are a medical spa practice owner feeling an intense, unprecedented strain in your local market, you are not imagining it. Across the aesthetic industry, there is a distinct disconnect between macro industry reports and the day-to-day realities on the ground....

Stop Selling, Start Educating: Med Spa Consults, Pricing, & Building Trust w/ Raquel Merlini

by Ricky Shockley | Aug 24, 2026 | Tips & Advice

Running a successful medical spa requires balancing high-level clinical expertise with sound business operations. Practice owners face a unique set of management challenges: navigating staff turnover, structuring patient consultations that drive revenue without being...

18 Meta Ads Fixes for Med Spas: Lower CPL, Fewer No-Shows, Better Leads

by Ricky Shockley | Aug 13, 2026 | Tips & Advice

Meta advertising across Facebook and Instagram remains one of the most powerful levers for scaling a medical spa. However, there is a stark divide in performance across the industry. On one hand, you have rigid, fully templatized agency approaches; on the other, you...