Creating Med Spa SOP’s That are ACTIONABLE & Scale

by Ricky Shockley | Aug 13, 2026 | Tips & Advice

As a practice owner or business leader, do you ever feel like you are trapped in a constant cycle of answering the exact same training questions for your team over and over again? If this scenario sounds familiar, you are not alone. It is one of the most common...

Why Your Med Spa Ads Will Stop Working (And What to Do Instead)

by Ricky Shockley | Jul 31, 2026 | Tips & Advice

If you run a medical spa or manage marketing for an aesthetic practice, you are likely familiar with the initial high of direct response advertising. You launch a high-converting Meta or Google Ads campaign, pair it with a compelling new patient special, highlight...

Med Spa Marketing FAIL: Why “We Do Botox” Is Killing Your Growth (And What to Say Instead)

by Ricky Shockley | Jul 31, 2026 | Tips & Advice

Welcome back to another edition of Med Spa Success Strategies. I’m Ricky Shockley, founder of MedSpa Magic Marketing. Today, we are diving deep into a concept I developed internally called The Three Ps Framework. This framework came out of a period of reflection...

In a Crowded Market, Your Marketing IS Your Differentiation: What Med Spas Can Learn from Old Spice

by Ricky Shockley | Jul 24, 2026 | Tips & Advice

Have you ever stopped to analyze the marketing behind Old Spice? On paper, body wash and deodorant are about as undifferentiated as a product category can possibly get. At their core, these products do two simple things: they clean you up, and they make you smell...

Before You Fire Your Med Spa Marketing Agency, Watch This

by Ricky Shockley | Jul 24, 2026 | Tips & Advice

Welcome to another edition of MedSpa Success Strategies. Today, we are diving deep into three critical operational and marketing topics that have come up frequently in recent conversations with practice owners, clients, and industry associates. The primary goal of...