by Ricky Shockley | Aug 31, 2026 | Tips & Advice
In the rapidly evolving world of medical aesthetics and plastic surgery, practice owners are constantly seeking the optimal balance between high-volume clinical execution, patient-centric care, and scalable business strategy. Dr. Johnny Franco, founder of Austin...
by Ricky Shockley | Aug 24, 2026 | Tips & Advice
If you are a medical spa practice owner feeling an intense, unprecedented strain in your local market, you are not imagining it. Across the aesthetic industry, there is a distinct disconnect between macro industry reports and the day-to-day realities on the ground....
by Ricky Shockley | Aug 24, 2026 | Tips & Advice
Running a successful medical spa requires balancing high-level clinical expertise with sound business operations. Practice owners face a unique set of management challenges: navigating staff turnover, structuring patient consultations that drive revenue without being...
by Ricky Shockley | Aug 13, 2026 | Tips & Advice
Meta advertising across Facebook and Instagram remains one of the most powerful levers for scaling a medical spa. However, there is a stark divide in performance across the industry. On one hand, you have rigid, fully templatized agency approaches; on the other, you...
by Ricky Shockley | Aug 13, 2026 | Tips & Advice
As a practice owner or business leader, do you ever feel like you are trapped in a constant cycle of answering the exact same training questions for your team over and over again? If this scenario sounds familiar, you are not alone. It is one of the most common...
