by Ricky Shockley | Oct 19, 2026 | Tips & Advice
Most medical spa owners rely almost entirely on direct-response advertising to acquire new patients. Running paid campaigns across Meta and Google Search is the standard playbook: you launch a monthly promotion, capture immediate interest, and generate near-term cash...
by Ricky Shockley | Sep 29, 2026 | Tips & Advice
For many medical spa and aesthetic practice owners, the ultimate dream is simple yet elusive: building a business that generates predictable seven-figure revenue while allowing the founder to step away without the fear that operations will collapse in their absence....
by Ricky Shockley | Sep 22, 2026 | Tips & Advice
Transitioning a med spa from a struggling start-up to an established business doing a couple of million dollars a year is a significant achievement. At that stage, the bills are paid, the team is working, and the owner is earning a solid living. However, moving from a...
by Ricky Shockley | Sep 22, 2026 | Tips & Advice
Welcome to Med Spa Success Strategies, hosted by Ricky Shockley with Med Spa Magic Marketing. This is where medical spa and aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so they can grow,...
by Ricky Shockley | Aug 31, 2026 | Tips & Advice
In the rapidly evolving world of medical aesthetics and plastic surgery, practice owners are constantly seeking the optimal balance between high-volume clinical execution, patient-centric care, and scalable business strategy. Dr. Johnny Franco, founder of Austin...
