How do you build a reputation fast? By maximizing at-bats: the number of chances to make a great first impression. Rapid growth meant building a large, high-quality patient database, which meant high volume at a low cost to acquire each patient. Without retention, growth stalls. With volume and retention, revenue snowballs.

We ran low-barrier, high-appeal new patient offers that still showcased the practice’s reputation, providers, and story, with hyper-local targeting across Facebook, Instagram, and Google. The anchor offer was a Dysport new patient special. The result: acquisition costs under $150, a fast-growing patient base, and strong retention that made the strategy compound.