Client Success Story – Med Spa in Georgia
$247,615 Revenue Generated from $45,025 Ad Spend (221 New Patients)
This case study represents our first 7 months of data (& counting). This premier med spa is the perfect example of how brand equity can override traditional marketing “rules.” While our core strategy typically relies on more aggressive new patient attraction offers to drive opportunities, this client successfully deviated from that path by leveraging their massive local authority. With over 600 five-star reviews and a reputation as the highest-rated clinic in town, they’ve earned a “reputation premium” that allows them to run a relatively modest new patient offer. They understood from the beginning that this would result in a higher Customer Acquisition Cost (CAC) of $203.62—calculated from their $45,000 spend across 221 new patients—but they were willing to make that trade-off for a higher-caliber clientele.
The results speak to the power of quality over quantity in the right use case. Because their patients value the experience over the discount, the average initial visit revenue exceeded $1,117. This high-intent traffic led to a total of $247,000 in generated revenue, proving that a more expensive lead is often a more profitable one. In marketing, there is always a give-and-take; in this case, the “con” of a higher upfront acquisition cost was vastly outweighed by the “pro” of immediate, high-ticket returns. We are incredibly proud to play a part in their growth and to partner with a team that maintains such an exceptional standard of care, bringing in new patients with consistent, high-level predictability.
Overview
Outlining the Strategy
Our strategic approach for this client was defined by a deliberate deviation from our standard high-volume playbook. While our core strategy typically leverages aggressive introductory offers to drive the lowest possible Customer Acquisition Cost (CAC), this client was insistent on a more conservative entry point. They understood the inherent marketing “give-and-take”: while steeper discounts tip the scales in favor of lower lead costs, they also increase the risk of attracting “discount shoppers” who may not convert into long-term, high-value patients. Because this client was determined to protect their brand’s premium reputation, they were uniquely willing to pay a premium for their leads. This calculated trade-off resulted in a $203.62 CAC—a figure higher than some of our other case studies—but one that was offset by an exceptional average initial visit revenue of over $1,000.
The success of this Facebook and Instagram campaign has provided the financial engine for rapid expansion. As the clinic scales through new hires and the opening of an additional location, our strategy is evolving to match their growth. We are now transitioning from a single-channel approach into a diversified digital ecosystem. This next phase involves branching into high-intent Google Ads and long-term SEO to capture local search demand, alongside proactive brand-building initiatives. By staying disciplined with their offer and leaning into their status as the premier provider in their market, we’ve established a foundation for high-consistency growth that scales as fast as they do.
This is just the data we track from the direct response advertising initiatives!
Revenue Generated
~$247,615
New Patients Acquired
221
Advertising Spend
~$45,025
Take your Med Spa or Aesthetic Practice to the next level
Breakdown & Details
Attracting High Quality Clients, Ready to Spend on Autopilot
Challenge
The unique challenge with this client was that they were already running their own ads successfully. As an agency, this initially caused us to hesitate; we always aim to create outsized results, and when a client is already doing many things well, that becomes a much higher bar to clear. Our task wasn’t to “fix” a broken system, but to determine how we could create incremental improvements, streamline their existing processes, and make their reporting more tangible so they could see exactly where their growth was coming from.
Solution
Our solution focused on professionalizing an already successful foundation. To address the need for more tangible reporting, we implemented advanced tracking systems to provide a true gauge on ROI and automated their follow-up workflows using HighLevel. This shift moved them away from manual management and into a streamlined, scalable operation.
With the infrastructure in place, we leaned into aggressive creative testing. This client has been an incredible partner, acting as a “guinea pig” for a wide multitude of creative variations. By constantly testing new angles and formats, we are continuously hunting for those incremental gains—aiming to push their results 20%, 30%, or 40% higher—while maintaining the premium brand standards they’ve worked so hard to build.
Take your Med Spa or Aesthetic Practice to the next level
Measurable Results
Screenshot of the Raw Growth Chart!
