Strategies from the owners and experts building multi-million dollar med spas.
Hosted by Ricky Shockley. Every week, real conversations on marketing, retention, leadership, finance, and scaling, with the people actually doing it.
Ricky Shockley
Founder of Med Spa Magic Marketing, author of Med Spa Magic, and a 2025 Modern Beauty Con speaker. Ricky has guided marketing strategy since 2011, and on the show he asks the questions owners actually want answered: what worked, what it cost, and what they would do differently.
No fluff, no vendor pitches. Just the strategies that move the needle for med spa, dermatology, and aesthetics practice owners.
More about Ricky and the team →Listen, watch, or read the takeaways.
Owners, operators, and industry experts.
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We feature operators and experts with real results and real lessons. Tell us about yourself.
Pitch yourself as a guest →Reach med spa owners every week.
Our audience is med spa owners, injectors, and aesthetic professionals. See the audience and packages in our media kit.
Download the media kit →