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Tips & Advice
Tips and Advice for Med Spa, Dermatology and Aesthetic Practices. Brought to you by the Owner and Marketing Expert, Ricky Shockley!
Why Your Med Spa Ads Will Stop Working (And What to Do Instead)
https://www.youtube.com/watch?v=xAdhX_VfbsQ If you run a medical spa or manage marketing for an aesthetic practice, you are likely familiar with the initial high of direct response advertising. You launch a high-converting Meta or Google Ads campaign, pair it with a...
Med Spa Marketing FAIL: Why “We Do Botox” Is Killing Your Growth (And What to Say Instead)
https://www.youtube.com/watch?v=7dX37jOFsbY Welcome back to another edition of Med Spa Success Strategies. I’m Ricky Shockley, founder of MedSpa Magic Marketing. Today, we are diving deep into a concept I developed internally called The Three Ps Framework. This...
In a Crowded Market, Your Marketing IS Your Differentiation: What Med Spas Can Learn from Old Spice
https://www.youtube.com/watch?v=GgYi8hxBKv0 Have you ever stopped to analyze the marketing behind Old Spice? On paper, body wash and deodorant are about as undifferentiated as a product category can possibly get. At their core, these products do two simple things:...
Before You Fire Your Med Spa Marketing Agency, Watch This
https://www.youtube.com/watch?v=E5fAHtCaQyg Welcome to another edition of MedSpa Success Strategies. Today, we are diving deep into three critical operational and marketing topics that have come up frequently in recent conversations with practice owners, clients, and...
Med Spa Marketing: The Trade-Offs No One Ever Explains
The growth equilibrium behind med spa client acquisition — why every marketing lever you pull triggers a counter-reaction, how new patient incentives really work, and why the financial success of your advertising ultimately depends on what happens inside your clinic....
Why Growth Got Harder: Paid Traffic, Pricing Risks, and the Need to Actually Stand Out
https://www.youtube.com/watch?v=2vGvfHHIpBA Welcome back to our regularly scheduled programming here on the podcast and the YouTube channel. Before we dive into today’s core topics, I have an important request: if you did not watch or listen to our 2026 Series, please...