If you’re ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
By Ricky Shockley, Med Spa Magic Marketing
Med Spa Success Strategies Podcast
Introduction
As the med spa space continues to expand beyond injectables and skin services into weight loss, hormone therapy, longevity care, and wellness add-ons, many practice owners are asking the same question:
Which of these services are worth investing in and building a program around — and which are hype that will fade?
To answer this, we reviewed wellness service trends using three criteria:
- Evidence backing – What current science supports the results?
- Visit likelihood vs. DIY – Will clients pay your med spa, or will they just do this at home?
- Profitability and repeatability – Does the service produce sustainable, recurring revenue?
Below is a ranked breakdown of trending wellness services using this analysis, along with practical commentary from what we see across dozens of med spa clients nationwide.
The Evaluation Framework
We evaluated each service based on:
- Strength of clinical research and real-world outcomes.
- Whether clients are likely to pay for it in-office rather than DIY.
- Ability to support premium pricing, recurring revenue, memberships, and long-term adoption.
High Hype, Low Profit Potential (Use Caution)
These services typically have weak or inconsistent evidence, are easy to DIY, and tend to lose novelty quickly. They are not strong core revenue drivers.
Functional Beverages
Minimal impact on revenue. Better used as ambiance or hospitality than as a service offering.
Ozone Therapy
Evidence is limited and controversial. Potential liability issues. Mostly niche interest. Not recommended as a core service.
Salt Rooms / Halotherapy
Weak evidence outside of general relaxation. Expensive to build out and hard to monetize repeatedly. Novelty tends to fade.
Full-Body Red Light Beds (for detox or weight loss claims)
Different from targeted red light therapy. Whole-body “detox” and “weight loss” claims are not strongly supported. Tends to be niche.
Core Services With Strong Growth and Revenue Potential
These services have stronger evidence, are harder to DIY effectively, and support repeat visits and premium pricing. These can become reliable long-term offerings in med spas.
6. Lymphatic Drainage and Compression Therapy
Evidence is moderate, especially for post-op swelling and athletic recovery. Reusable equipment, easy repeatability, and strong bundling opportunities.
5. Hyperbaric Oxygen Therapy (HBOT)
Strong evidence for wound healing and moderate for cognitive and athletic recovery. Home use is limited, which increases the likelihood of in-clinic visits. Can command premium pricing.
4. IV Drips
Moderate evidence for hydration and vitamin boosting. Works best when layered into an existing wellness-focused client base. Harder to use as a lead acquisition tool. Can be profitable with memberships.
3. Targeted Red Light Therapy (Localized treatment)
Strong support for skin rejuvenation, acne, hair regrowth, and pain management. Different from full-body beds. Easy to repeat, low consumables, strong bundling potential.
2. Infrared Sauna
Strong support for cardiovascular benefits, pain relief, and stress resilience. High repeat usage potential. Excellent for memberships and retention.
1. Cold Plunge and Contrast Therapy
Strong evidence for inflammation reduction and stress system conditioning. Home setups exist but are inconvenient. Low consumables, strong repeat behavior, great for memberships. Rapid adoption in recovery and performance-focused wellness environments.
Emerging Services (Useful Differentiators When Packaged Well)
These services can help differentiate a med spa if they are packaged carefully or paired with a specific customer base, but they typically need education or upsells to work.
- PEMF Therapy
- Cryofacials / Local Cryotherapy
- NAD+ and IV Injections
- Sound Therapy
- Gut Health Testing and Personalized Protocols
These are not ideal as lead-generating services, but they work well when woven into a structured wellness program, bundle, or membership.
Your Website Should Sell These Services (Not Just Describe Them)
Most med spa websites are “brochure-style” — generic text, stock photos, and no emotional or trust-driven content. This is a massive missed opportunity.
If someone is on your Botox page, they already know they want Botox.
Your service pages must answer one key question:
Why should they choose you instead of someone else?
To improve conversions, each treatment page should include:
- Provider introduction video
- Explanation of your unique treatment philosophy
- Transparent pricing or price range with justification
- Before-and-after photos with commentary, not just images
- Testimonials paired with large-scale reputation proof (Google review count)
- Clear explanation of your consultation process
- Clear call-to-action (Ex: Book Consultation, Call Now, etc.)
Small improvements here can double website conversion rates without increasing ad spend.
Implementation Guidance
- Choose 2–3 core wellness services that align with your brand and clientele.
- Build memberships or recurring programs around those core services.
- Add one differentiator service from the emerging list to expand your identity.
- Rebuild your website service pages to convert, not just inform.
- Track repeat usage and retention — that’s where profitability comes from.
Want Support Developing Your Service Strategy or Improving Conversion?
We offer a free 90-minute planning session (no pitch) to walk through your current marketing, service mix, and growth opportunities.
You can use the plan we build with your team, with another agency, or with us.
Schedule here:
medspamagicmarketing.com
Final Thought
The wellness side of aesthetics is growing fast — but growth only matters if the services you choose:
- actually work,
- keep clients returning,
- and create margin and retention.
Choose strategically, launch intentionally, and build programs — not just menus.
